For any business, a website has long been as essential as we used to think business cards were. Websites serve as our business’ 24/7/365 “open store.” No matter where you are on the planet, in any time zone (as long as you have internet access), you can find out quite a lot about any business with a public website. (And with the advent of social media; open review platforms like Yelp; and searches on Google; we now […]
According to a 2012 study by the Event Marketing Institute, 58% of event marketing participants purchased the marketed product after the event, and 86% of these consumers became regular customers. With those kinds of results, what is event marketing? And should you incorporate it into your marketing strategy?
Here’s one definition of Event Marketing:
Event marketing is a promotional strategy that involves face-to-face contact between companies and their customers at special events like concerts, fairs, and […]
Without feeling overwhelmed by a zillion choices
Having just produced and released another short video for a client, I know small business owners can feel completely lost trying to figure out how to delve into this medium. Leaving aside the logistics of “This is how you film, this is how you edit…” for the moment, let’s cut to the chase:
What Makes Successful, Watchable Video?
Drill down the myriad factors to answer these three questions, whether you are contracting […]
For most of the past several weeks (and beyond), I’ve been hearing an unearthly amount of noise in the form of social media, blog posts, newsletters, articles and more. (It’s probably a lot quieter on the Pinterest and Instagram side since they’re just visuals, but I’ve been too busy to take a look.) It’s just been chock-a-full with endless information streaming out, like the dam’s already broken.
Even this past week, Gary Vaynerchuk came out with […]
For nigh onto a month I’ve been meaning to write a post on women in business. Seeing Sheryl Sandberg (COO Facebook) on Jon Stewart’s show last night provided the final push.
This smart lady who pulls down a nifty $30 million a year has a new book out, “Lean In,” walloping the New York Times best-seller list (#1 in Non-Fiction). (Oh, yes, the photo below is a different kind of leaning, but I thought it would […]
Downton Abbey kicked off the New Year this past weekend on PBS by taking us all back to 1920 where the theme of the new season was the tug between tradition and a rapidly changing world. As I settled in for this guilty pleasure du jour I realized the Crawley family members were facing the same issues as my readers: How much should […]
Like. Trust. Credibility.
This is the order in which we make decisions to hire a company or individual, or how we buy a product. In the “Like” stage, the Buyer either has a positive feeling about the brand or has a sense of enjoyment talking with you. Passing this first test can occur very quickly. But if a Buyer doesn’t have the […]
That depends upon how closely my ideas resonate with you when you read my newsletter.
If you find the content to be exactly the information you need to make sound marketing decisions for your business, then I’m on track. On the other hand, if you find yourself shaking your head going, “I could never do that!” then you should probably tell me you need different content […]
Is a Picture Worth 1000 Words?
After discussing all the many ways you can create a photo from text or informational content earlier this week, I received a few more queries about how to make them into photos and what other options would engage fans and customers in the images.
Just in case you missed it, or if you hadn’t noticed, photos gain more attention and engagement than just these […]