20 12, 2015

Facebook Wants You to Talk to Your Fans and Customers!

2016-12-11T16:09:18-08:00

Facebook recently introduced yet another upgrade to their services in an effort to further entice business page owners to improve their interactions with fans and customers. This is but one in a string of changes (seemingly for the good!) that has been rolled out since summer. Many are introduced without fanfare, leaving users to speculate their purpose and benefits.

This latest change came in mighty handy for me recently as I went to reply to a […]

Facebook Wants You to Talk to Your Fans and Customers!2016-12-11T16:09:18-08:00
30 08, 2015

Woof! Marketing a Successful Veterinary Practice

2016-12-11T16:09:18-08:00

“Woof! Woof! Woof!”

This may be one of the most enthusiast patient referrals ever given. But unfortunately, as Rich Lee, co-owner of Arroyo Veterinary Hospital in Sonoma, Calif., likes to point out, “Pets don’t talk!” So we’ll never know if that was, “Arroyo Vet is great!” or “Let me at that postman!”

Thus, the need for a way to market excellent veterinary services is stronger than ever.

Our pets may be referring their dog and […]

Woof! Marketing a Successful Veterinary Practice2016-12-11T16:09:18-08:00
18 07, 2015

Website Design in Your Marketing Strategy

2016-12-11T16:09:19-08:00

For any business, a website has long been as essential as we used to think business cards were. Websites serve as our business’ 24/7/365 “open store.” No matter where you are on the planet, in any time zone (as long as you have internet access), you can find out quite a lot about any business with a public website. (And with the advent of social media; open review platforms like Yelp; and searches on Google; we now […]

Website Design in Your Marketing Strategy2016-12-11T16:09:19-08:00
1 07, 2015

What Makes Successful Event Marketing

2016-12-11T16:09:19-08:00

According to a 2012 study by the Event Marketing Institute, 58% of event marketing participants purchased the marketed product after the event, and 86% of these consumers became regular customers. With those kinds of results, what is event marketing? And should you incorporate it into your marketing strategy?

Here’s one definition of Event Marketing:

Event marketing is a promotional strategy that involves face-to-face contact between companies and their customers at special events like concerts, fairs, and […]

What Makes Successful Event Marketing2016-12-11T16:09:19-08:00
13 05, 2015

How to Add Video Marketing to the Mix

2016-12-11T16:09:19-08:00

Without feeling overwhelmed by a zillion choices

Having just produced and released another short video for a client, I know small business owners can feel completely lost trying to figure out how to delve into this medium. Leaving aside the logistics of “This is how you film, this is how you edit…” for the moment, let’s cut to the chase:

What Makes Successful, Watchable Video?

Drill down the myriad factors to answer these three questions, whether you are contracting […]

How to Add Video Marketing to the Mix2016-12-11T16:09:19-08:00
10 06, 2013

Dancing with Creativity Galore

2016-12-11T16:09:19-08:00
Noise!

For most of the past several weeks (and beyond), I’ve been hearing an unearthly amount of noise in the form of social mediablog posts, newsletters, articles and more. (It’s probably a lot quieter on the Pinterest and Instagram side since they’re just visuals, but I’ve been too busy to take a look.) It’s just been chock-a-full with endless information streaming out, like the dam’s already broken.

Even this past week, Gary Vaynerchuk came out with […]

Dancing with Creativity Galore2016-12-11T16:09:19-08:00
4 04, 2013

Lean In to Get It Done

2018-01-17T15:31:08-08:00

For nigh onto a month I’ve been meaning to write a post on women in business. Seeing Sheryl Sandberg (COO Facebook) on Jon Stewart’s show last night provided the final push.

This smart lady who pulls down a nifty $30 million a year has a new book out, “Lean In,” walloping the New York Times best-seller list (#1 in Non-Fiction). (Oh, yes, the photo below is a different kind of leaning, but I thought it would […]

Lean In to Get It Done2018-01-17T15:31:08-08:00
8 01, 2013

How Downton Abbey is Just Like Your Marketing Conundrum

2018-01-17T15:31:09-08:00

Downton Abbey by Carnival Films

Downton Abbey kicked off the New Year this past weekend on PBS by taking us all back to 1920 where the theme of the new season was the tug between tradition and a rapidly changing world. As I settled in for this guilty pleasure du jour I realized the Crawley family members were facing the same issues as my readers: How much should […]

How Downton Abbey is Just Like Your Marketing Conundrum2018-01-17T15:31:09-08:00
15 11, 2012

Who (and What) Do You Trust?

2018-01-17T15:31:10-08:00

Elephant and Dog PhotoLike. Trust. Credibility.

This is the order in which we make decisions to hire a company or individual, or how we buy a product. In the “Like” stage, the Buyer either has a positive feeling about the brand or has a sense of enjoyment talking with you. Passing this first test can occur very quickly. But if a Buyer doesn’t have the […]

Who (and What) Do You Trust?2018-01-17T15:31:10-08:00
8 11, 2012

Do I know what’s most important for your marketing?

2018-01-17T15:31:10-08:00

Karnak The MagnificentThat depends upon how closely my ideas resonate with you when you read my newsletter.

If you find the content to be exactly the information you need to make sound marketing decisions for your business, then I’m on track. On the other hand, if you find yourself shaking your head going, “I could never do that!” then you should probably tell me you need different content […]

Do I know what’s most important for your marketing?2018-01-17T15:31:10-08:00
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