17 10, 2025

Who’s your customer?

2025-10-31T12:02:25-07:00

Site works in all browsers. Check. Site designed mobile-first. Check. Site contains relevant product and service info. Check. You can find thousands of web designers who can check all the boxes. In fact, let’s not even restrict this to web design. We’re talking about how you choose partners for your business.

Who’s your customer?2025-10-31T12:02:25-07:00
30 07, 2025

The Great Google Gamble

2025-07-30T15:49:55-07:00

We all know that Google earns the bulk of its revenue from advertising. The old model (organic or paid results) involved searchers entering just a few keywords into the search bar and hitting Submit. They expected to see a list of sites that matched their search in the 10 results that were returned.

The Great Google Gamble2025-07-30T15:49:55-07:00
17 11, 2023

Wave Your Magic AI Wand

2025-02-06T14:11:29-08:00

Why should you consider using AI-generated images? The possibilities are endless, but so is the potential for abuses. You don’t want to use an AI-image while simultaneously claiming it’s a pro photographer’s work.

Wave Your Magic AI Wand2025-02-06T14:11:29-08:00
21 06, 2023

How to Drive a Web Designer Crazy

2023-06-21T21:35:47-07:00

It’s possible you’ve never looked at your website traffic reports. (How many visit? How long do they stay? Which pages do they visit?) But I do configure Google Analytics for every site I build. Even if you don’t review the analytics, I do.

How to Drive a Web Designer Crazy2023-06-21T21:35:47-07:00
9 02, 2022

Site Engagement vs Site Viewing

2025-02-06T14:14:44-08:00

They look around your site. Make a decision to fill out a contact form (or not). And leave. Not much in terms of “engaging the visitor,” is it? This is the most common interaction (if you can call it that) between visitors and websites (excepting ecommerce sites – a whole other animal). But is it effective? This level of engagement (if you can call it that) is akin to flipping on the news or some other TV show. You look. You leave. Do you remember what you saw or what was said? Probably not...

Site Engagement vs Site Viewing2025-02-06T14:14:44-08:00
Go to Top