Sometimes all out magic wand waving is required! When I received this project’s image assets my shoulder slumped just a bit: Great product, not-so-great images.

Design challenges can be many throughout a project. The bottom line is that clients simply want their products to look fantastic so they’ll sell as many of them as possible. But that doesn’t mean every photo shoot captures the essence of the product…

When the client presented the “before” photo for use in their upcoming product brochure and print ads (on the far left), it was clear that more was needed to show their product line in its best light (literally and figuratively). Thus, it took the marriage of completely separate photos to create one attention-grabbing image (“After” – the right half, which you may slide the arrows back and forth to view fully).

The original table (in the “After” photo) was photographed in front of a wall in another room with different lighting. Add in the table décor; change the light to match; and package it all up to permit space for text and… Voilà! The magic of Photoshop!

Yes, the “After” sold a lot of these basket systems.