Simplicity has been the theme of the month in my discussions with clients recently. Establishing and maintaining simplicity in all aspects of your business can greatly accelerate success. But what exactly needs simplifying?
About Marcia MacomberBringing a cornucopia of services to her clients, Marcia provides graphic design, market strategy, social media, copywriting, website, video and many other services. Too impatient to wait for others to deliver the goods, Marcia prefers to usher projects from the twinkle in a client's eye to the finishing touches on a big stage. What are you dreaming you need to market your business?
Why should you consider using AI-generated images? The possibilities are endless, but so is the potential for abuses. You don’t want to use an AI-image while simultaneously claiming it’s a pro photographer’s work.
What’s a SWOT Analysis? Not to be confused with the verb “to swat” (an action I was increasingly using in late summer as the flies invaded my house), the SWOT analysis came to mind while eradicating my kitchen of the annoying flying creatures. Why? (They do sound similar…) We need fast, efficient tools for making good decisions. SWOT analysis quickly provides great perspective, from multiple angles.
READ THIS! (Yeah, right…lol) It’s a common problem: You want folks to read your newsletters, white papers, your website pages, social media and blog posts. But you don’t have time yourself to read others’ material. Sound familiar? So how do you get folks to read what you have to say? Easy. Improve your writing’s readability. Become a better writer. (I see your eye roll!) Start with the Hemingway Editor. It will teach you what can be improved.
It’s possible you’ve never looked at your website traffic reports. (How many visit? How long do they stay? Which pages do they visit?) But I do configure Google Analytics for every site I build. Even if you don’t review the analytics, I do.
Accessible to Whom? For many, website accessibility is a topic to “deal with later.” If you’ve personally never had difficulty navigating a site or making a purchase on a site due to visual, hearing, or other access issues, how can you make this a top priority to address?
The Value in a Fun Website > Why does your site have to be fun? More fun = more interaction. More interaction = more visitors stay longer on your website. And the longer they stay on your site, the more your site rises to the top of Google rankings. Bonus: The longer they stay, the more inclined visitors are to give you their business.
They look around your site. Make a decision to fill out a contact form (or not). And leave. Not much in terms of “engaging the visitor,” is it? This is the most common interaction (if you can call it that) between visitors and websites (excepting ecommerce sites – a whole other animal). But is it effective? This level of engagement (if you can call it that) is akin to flipping on the news or some other TV show. You look. You leave. Do you remember what you saw or what was said? Probably not...
A prospective client asked initially for me to update their site as the original site designer was no longer available. "Sure," I responded. "Send me your updates." Their list was minor. "Can you add these 3 photos and captions?" I began asking questions: "What are you trying to accomplish with your website? Who are you trying to reach? What were you hoping it would do that it's not?" This level of probing opened the floodgates. No one had ever asked about their goals. (Hint #1 - Never expect site visitors to show up just because you build a site!) Turns out they had quite a lot of terrific products and not too many buyers as of yet.
On August 26, 2020, KSVY radio in Sonoma, California, celebrated the centennial of the passage of the 19th amendment to the U.S. Constitution. Click to take a deeper dive into this fascinating piece of history.