Referral business is the bomb
“I was referred to you by a friend. How do we get started?” she said enthusiastically.
These words are music to the professional’s ears! The sales cycle just got reduced to a nanosecond. New business is coming through the door effortlessly. Yahoo!
Was it really that easy? Can you sit back and just enjoy the referral business walking through your door day in and day out?
Yes…and no. In the past year, I’ve watched […]