15 06, 2015

How to Get a Great Testimonial (Part 3)

2016-12-11T16:09:19-08:00June 15, 2015|Customer Mindset, Customer Service, Good Business Practices, Marketing, Testimonials|

You’ve overcome the obstacles of remembering to ask, or being afraid to ask, for testimonials. You’ve worked out the best methods for asking to get succinct and wonderful reviews from your clients. Now what?

It’s time to choose one or more methods to obtain them. The first obstacle to overcome is that those great reviews are still stuck in your customers’ heads. How do you get them onto your own site(s) so that they’re useful to […]

27 05, 2015

How to Get a Great Testimonial (Part 1)

2016-12-11T16:09:19-08:00May 27, 2015|Customer Mindset, Customer Service, Good Business Practices, Testimonials|

Ever since Amazon seamlessly melded products with their consumer reviews, B2B and B2C businesses have been working to incorporate reviews and testimonials into their on- and off-line communications. It’s understandable since rave reviews go a long way towards shortening the typical sales cycle and converting at a higher rate. (“If “Frustrated Jane” love this service, then the likelihood I will too just went up considerably.”)

“I Forget to Ask for Testimonials”

Here’s a short list of obstacles […]

2 08, 2012

Successful Marketing Is a Two-Way Street

2018-01-17T15:31:11-08:00August 2, 2012|Business Success, Customer Service, Entrepreneurs, Marketing, Productivity|

Brian Signorelli’s Why I Fired My Marketing Agency article on Hubspot got my attention right away. After all, I wanted to know what big mistake(s) this guy’s agency made and what I should do to avoid it myself. (All those negatives don’t add up to a positive.)

Since I got a lot of feedback on my piece last week, Using the 80/20 Marketing Rule to Vastly Increase Sales, […]

2 05, 2012

Before You Tweet: Getting Ready to Launch a New Media Channel

2018-01-17T15:31:12-08:00May 2, 2012|Advertising, Branding, Customer Service, Marketing, Online Marketing, Social Media, Twitter|

Twitter on Cornucopia

It’s said that at least half of all 500 million Twitter accounts are unused.

I, myself, had an account for eons before I felt I could devote the appropriate attention to growing a follower base. (Of course, I wish I’d starter sooner, too!)

Back in the day b.d. (before digital), marketing campaigns and their accompanying advertisements were planned out well in advance of rollout. Research was conducted about appropriate […]

18 04, 2012

Facebook Content: Curate and Create to Engage Fans

2018-01-17T15:31:13-08:00April 18, 2012|Advertising, Branding, Customer Service, Facebook, Marketing, Online Marketing, Social Media|

Help! I don’t know what to post about!?!”

It’s a common complaint I hear from business owners: the deer-in-headlights effect when trying to post to their Facebook fan page.

Sure, it all sounds so easy! Find someone else’s interesting post and click “Share.” Done! Right? …

But what if my fans aren’t interested? Should I pick a different one? What about that picture over there? I like that one! Oh, what a great quote. I bet my fans […]

9 03, 2012

Conquer Social Media with Discipline and Order

2018-01-17T15:31:13-08:00March 9, 2012|Advertising, Branding, Business Success, Customer Service, Marketing, Online Marketing, Social Media|

Military Ribbons with Facebook and Twitter 'ribbons'

I get it! I’ve heard quite a bit recently from clients and colleagues about the inordinate time it takes to work the social media scene. I’m not denying it.

These are also the same folks who are desirous of growing their businesses.

Now I find this curious: If you want to grow your business and you’re provided with a tool to do so, then why […]

13 10, 2011

What’s Behind Your Curtain?

2011-10-18T21:19:05-07:00October 13, 2011|Business Success, Customer Service, Entrepreneurs, Marketing, Social Media, Website Design|

Behind the Curtain Pic
Ten years ago we wouldn’t have dreamed of revealing what’s ‘behind the curtain’ in our businesses.

Did Walt show us Mickey without his pants on? No!

Point made.

Funny thing’s happened on the road to (and through) 2011: Between the 9/11 tragedy forcing all of us to figuratively (if not literally) get naked for the TSA if we want to fly anywhere and the 2008 Economic Tragedy (at least it is for […]

8 10, 2011

How’s Your Brand Loyalty?

2011-10-13T01:10:20-07:00October 8, 2011|Branding, Customer Service, Marketing|

It’s been a strange week here in wine country. We did have a dark and stormy night (or two), which is unusual this early in October. Harvest feels like it’s moving at a glacial pace with the vast majority of crop still on the vine ripening. And we lost a visionary much too early who truly had reshaped how we communicate with one another across […]

13 01, 2011

Making Your Testimonials Work For You

2011-10-28T22:42:28-07:00January 13, 2011|Customer Service, Marketing, Sales|

We strive to exceed every customer’s expectations and are blessed when they voluntarily submit a glowing testimonial of their experience with your firm. But ultimately, for the best results in attracting new clients of great diversity, we need an equally diverse collection of testimonials.

One client may be pleased as punch with the high-quality of your product or service. The next client’s focus may have been entirely on the speed at which you delivered the goods. […]

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