30 03, 2020

Email Signature Dos and Don’ts

2020-03-30T13:36:46-07:00March 30, 2020|Business Success, Email Marketing, Good Business Practices, Marketing|

Recently I was asked about designing email signatures. I had designed (and redesigned) my own sig block long ago, complete with logo and links to my social channels. I had also designed a few for clients, keeping the design very simple, with just the basic elements included.

As the years have passed, however, I’ve begun to receive a few emails with elaborate signature blocks, including images, even video or animations (GIFs). And I’ve reminded more than […]

1 03, 2018

Waiting for Marketing Results

2018-03-01T14:44:27-08:00March 1, 2018|Business Success, Direct Mail, Good Business Practices, KSVY Radio, Marketing|

Waiting for Marketing Results

Anticipation. It fuels the world!

Just like waiting for that perfect cup of coffee, every business owner has a vision of what will happen once their marketing campaign kicks in and sends a flood of new business to them.

If you’re like the zillions of coffee lovers in the world, you anticipate the aroma of percolating coffee and espresso. You know exactly how you feel when you get that warm ceramic mug in your […]

23 02, 2016

What Does It Take for Successful Facebook Marketing?

2016-12-11T16:09:17-08:00February 23, 2016|Business Success, Digital Marketing, Facebook, Good Business Practices, Marketing, Online Marketing, Social Media|

A recent report on Marketing Profs provided interesting statistics to see how businesses stacked up against one another on this topic. A key finding by research  firm TrackMaven in the report, was the overall decline in consumer engagement. That wasn’t particularly surprising. But what got my attention was the sheer volume (or lack thereof) of work involved. And I’ve been pondering the results ever since to see how it compares with my own clients’ results. […]

13 10, 2015

Turning the Light on an Electrical Career

2016-12-11T16:09:18-08:00October 13, 2015|Business Success, KSVY Radio, Marketing|

Bill Welch’s Northern Lights Electric has been turning on the power for Sonoma homes and businesses for forty years. He didn’t start in Sonoma, but a few wayward sheep did change the trajectory of things along the way. (More on that later.)

With a long family history as electricians (and his son currently running with the torch in the family business), Bill Welch described the growth of his business. From staking out construction sites, inevitably […]

8 09, 2015

How Coaching Keeps You on the Road to Success

2016-12-11T16:09:18-08:00September 8, 2015|Business Success, Entrepreneurs, KSVY Radio|

You’re an entrepreneur.

You got into business for yourself so that you could call all your own shots. You relished the idea that every last decision about the business to be made by you.

But when you began your business you had no idea how many different hats you’d have to wear to make your business successful. Now you’ve got too many decisions to make and you’re worried you’ve begun to second guess yourself. Which decisions […]

30 08, 2015

Woof! Marketing a Successful Veterinary Practice

2016-12-11T16:09:18-08:00August 30, 2015|Business Success, Good Business Practices, KSVY Radio, Marketing, Online Marketing, Social Media|

“Woof! Woof! Woof!”

This may be one of the most enthusiast patient referrals ever given. But unfortunately, as Rich Lee, co-owner of Arroyo Veterinary Hospital in Sonoma, Calif., likes to point out, “Pets don’t talk!” So we’ll never know if that was, “Arroyo Vet is great!” or “Let me at that postman!”

Thus, the need for a way to market excellent veterinary services is stronger than ever.

Our pets may be referring their dog and […]

5 07, 2015

What Makes Great Photography in Marketing and Portraiture

2016-12-11T16:09:19-08:00July 5, 2015|Art, Business Success, KSVY Radio, Marketing|

Great photography is a crucial element of successful marketing. With iconic images, such as the milk-moustached celebrities enjoying a glass of moo juice all the way back to the dog listening to the Victrola, strong visual images have been central to make or break successful brand marketing.

DIY or Hire a Pro?

Over the years equipment has technically improved considerably, making the capture of wonderful shots easier. But only a professional photographer has the experience and skill sets to consistently produce […]

30 04, 2013

Are You Showcasing?

2016-12-11T16:09:19-08:00April 30, 2013|Business Success, Entrepreneurs, Graphic Design, Marketing|

Last week I attended the Napa Chamber of Commerce’s Napa Valley Business Showcase and Women in Business and Technology Symposium at the Meritage Resort. My visit had a number of purposes. (Tip #1: If you plan to attend a trade show, you better go with some specific goals in mind. Otherwise you get mighty disappointed, especially when you have to walk a long distance from where you parked your car to attend the event.)

4 04, 2013

Lean In to Get It Done

2018-01-17T15:31:08-08:00April 4, 2013|Business Success, Facebook, Marketing, Online Marketing, Opportunity, Social Media, Twitter|

For nigh onto a month I’ve been meaning to write a post on women in business. Seeing Sheryl Sandberg (COO Facebook) on Jon Stewart’s show last night provided the final push.

This smart lady who pulls down a nifty $30 million a year has a new book out, “Lean In,” walloping the New York Times best-seller list (#1 in Non-Fiction). (Oh, yes, the photo below is a different kind of leaning, but I thought it would […]

11 02, 2013

Just Trust Me

2018-01-17T15:31:08-08:00February 11, 2013|Business Success, Good Business Practices|

“Trust me.”

Words spoken (and written) by friends, lovers, spouses, colleagues, children, pleading pets’ eyes and even our enemies.

Most likely you put many companies in the latter group. Most certainly many of us generally put banks in that group after the last few years. (Mind you I’m referring to institutions – not specific individuals who work for them.)

We often think of anyone selling to us as an enemy…who […]

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