29 01, 2024

Get Simplified

2024-01-29T20:59:40-08:00

Simplicity has been the theme of the month in my discussions with clients recently. Establishing and maintaining simplicity in all aspects of your business can greatly accelerate success. But what exactly needs simplifying?

Get Simplified2024-01-29T20:59:40-08:00
1 10, 2023

Use the SWOT Analysis

2023-10-01T19:13:51-07:00

What’s a SWOT Analysis? Not to be confused with the verb “to swat” (an action I was increasingly using in late summer as the flies invaded my house), the SWOT analysis came to mind while eradicating my kitchen of the annoying flying creatures. Why? (They do sound similar…) We need fast, efficient tools for making good decisions. SWOT analysis quickly provides great perspective, from multiple angles.

Use the SWOT Analysis2023-10-01T19:13:51-07:00
30 03, 2020

Email Signature Dos and Don’ts

2020-03-30T13:36:46-07:00

Recently I was asked about designing email signatures. I had designed (and redesigned) my own sig block long ago, complete with logo and links to my social channels. I had also designed a few for clients, keeping the design very simple, with just the basic elements included.

As the years have passed, however, I’ve begun to receive a few emails with elaborate signature blocks, including images, even video or animations (GIFs). And I’ve reminded more than […]

Email Signature Dos and Don’ts2020-03-30T13:36:46-07:00
1 03, 2018

Waiting for Marketing Results

2022-02-09T22:04:54-08:00

Anticipation. It fuels the world! Just like waiting for that perfect cup of coffee, every business owner has a vision of what will happen once their marketing campaign kicks in and sends a flood of new business to them. If you’re like the zillions of coffee lovers in the world, you anticipate the aroma of percolating coffee and espresso. You know exactly how you feel when you get that warm ceramic mug in your hands, watching the steam swirl above and dissipate into the morning air. Then there’s the warm ‘n’ fuzzy feeling of your coffee drifting down your gullet as you swallow the first sip. Ahhhhh! But what happens when you think you’ve waiting too long for that coffee to be served?

Waiting for Marketing Results2022-02-09T22:04:54-08:00
23 02, 2016

What Does It Take for Successful Facebook Marketing?

2016-12-11T16:09:17-08:00

A recent report on Marketing Profs provided interesting statistics to see how businesses stacked up against one another on this topic. A key finding by research  firm TrackMaven in the report, was the overall decline in consumer engagement. That wasn’t particularly surprising. But what got my attention was the sheer volume (or lack thereof) of work involved. And I’ve been pondering the results ever since to see how it compares with my own clients’ results. […]

What Does It Take for Successful Facebook Marketing?2016-12-11T16:09:17-08:00
13 10, 2015

Turning the Light on an Electrical Career

2016-12-11T16:09:18-08:00

Bill Welch’s Northern Lights Electric has been turning on the power for Sonoma homes and businesses for forty years. He didn’t start in Sonoma, but a few wayward sheep did change the trajectory of things along the way. (More on that later.)

With a long family history as electricians (and his son currently running with the torch in the family business), Bill Welch described the growth of his business. From staking out construction sites, inevitably […]

Turning the Light on an Electrical Career2016-12-11T16:09:18-08:00
8 09, 2015

How Coaching Keeps You on the Road to Success

2016-12-11T16:09:18-08:00

You’re an entrepreneur.

You got into business for yourself so that you could call all your own shots. You relished the idea that every last decision about the business to be made by you.

But when you began your business you had no idea how many different hats you’d have to wear to make your business successful. Now you’ve got too many decisions to make and you’re worried you’ve begun to second guess yourself. Which decisions […]

How Coaching Keeps You on the Road to Success2016-12-11T16:09:18-08:00
30 08, 2015

Woof! Marketing a Successful Veterinary Practice

2016-12-11T16:09:18-08:00

“Woof! Woof! Woof!”

This may be one of the most enthusiast patient referrals ever given. But unfortunately, as Rich Lee, co-owner of Arroyo Veterinary Hospital in Sonoma, Calif., likes to point out, “Pets don’t talk!” So we’ll never know if that was, “Arroyo Vet is great!” or “Let me at that postman!”

Thus, the need for a way to market excellent veterinary services is stronger than ever.

Our pets may be referring their dog and […]

Woof! Marketing a Successful Veterinary Practice2016-12-11T16:09:18-08:00
5 07, 2015

What Makes Great Photography in Marketing and Portraiture

2016-12-11T16:09:19-08:00

Great photography is a crucial element of successful marketing. With iconic images, such as the milk-moustached celebrities enjoying a glass of moo juice all the way back to the dog listening to the Victrola, strong visual images have been central to make or break successful brand marketing.

DIY or Hire a Pro?

Over the years equipment has technically improved considerably, making the capture of wonderful shots easier. But only a professional photographer has the experience and skill sets to consistently produce […]

What Makes Great Photography in Marketing and Portraiture2016-12-11T16:09:19-08:00
30 04, 2013

Are You Showcasing?

2016-12-11T16:09:19-08:00

Last week I attended the Napa Chamber of Commerce’s Napa Valley Business Showcase and Women in Business and Technology Symposium at the Meritage Resort. My visit had a number of purposes. (Tip #1: If you plan to attend a trade show, you better go with some specific goals in mind. Otherwise you get mighty disappointed, especially when you have to walk a long distance from where you parked your car to attend the event.)

Are You Showcasing?2016-12-11T16:09:19-08:00
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