4 04, 2013

Lean In to Get It Done

2018-01-17T15:31:08-08:00

For nigh onto a month I’ve been meaning to write a post on women in business. Seeing Sheryl Sandberg (COO Facebook) on Jon Stewart’s show last night provided the final push.

This smart lady who pulls down a nifty $30 million a year has a new book out, “Lean In,” walloping the New York Times best-seller list (#1 in Non-Fiction). (Oh, yes, the photo below is a different kind of leaning, but I thought it would […]

Lean In to Get It Done2018-01-17T15:31:08-08:00
28 12, 2012

Got a Minute?

2018-01-17T15:31:09-08:00

I lied. (Not fair, I know.)

Do you have 29 more minutes?

I know. There aren’t too many hours left in 2012, so you’re choosing how you spend your time wisely.

It’s for a worthy cause.

You!

Don’t you want to know what a great year you had? By failing to prepare, you are preparing to fail - Benjamin FranklinWouldn’t it be nice to wind up your […]

Got a Minute?2018-01-17T15:31:09-08:00
5 12, 2012

Get a Specific Vision for Greatest Success

2018-01-17T15:31:09-08:00
Person looking thru binoculars
“My company makes $30 million a year and has two dozen branches throughout the northwest. There are up to a dozen staff in each office. They are excited to provide our services to X business industry and partner with dynamic related industries. We pay them very well within this business category as I strongly believe they are our greatest asset. On average they […]
Get a Specific Vision for Greatest Success2018-01-17T15:31:09-08:00
24 10, 2012

Mission Possible: Big Strategy

2018-01-17T15:31:10-08:00
"The person who gets the farthest is generally the one who is willing to do and dare. The sure-thing boat never gets far from shore." Dale Carnegie

I mentioned I’d been in need of a bit of inspiration and nudging as I tackle my big project. (What about you?) Mr. Carnegie (above) seemed to have the right idea: (paraphrasing) Keep at it and don’t leave your boat tethered to […]

Mission Possible: Big Strategy2018-01-17T15:31:10-08:00
19 09, 2012

How to Be a Fly on the Wall of Your Competition

2018-01-17T15:31:10-08:00

Oh, to be a fly on the wall at [fill-in-the-blank]! To be invisible at a client-vendor meeting. To be invisible at your in-laws! To be invisible in Donald Trump’s boardroom! (Oh, wait. We already get to see that one. “You’re fired!”)

One thing’s for sure: We’d all like to get a peek inside our competition’s boardroom (per se) without them knowing we were there, right? We’d […]

How to Be a Fly on the Wall of Your Competition2018-01-17T15:31:10-08:00
31 08, 2012

Getting an Edge Over the Competition

2018-01-17T15:31:11-08:00

Marketing Toolbox

With the long weekend looming right ahead, I know lots of folks will be unwinding this weekend. Sipping a glass of wine or a bottle of beer in the backyard, waiting for the burgers or a nice tritip to finish on the grill, many of us get extra enjoyment from the extra day away from office stress.

I am not the only one who’d like to capitalize on all […]

Getting an Edge Over the Competition2018-01-17T15:31:11-08:00
27 01, 2012

Attention, Please!

2018-01-17T15:31:14-08:00

Part Two in a series on the Marketing Equation. Part One, Occupy Marketing, introduced the Marketing Equation.
Amos Hart sings Mr. Cellophane

If you’ve dabbled on the Boards, watched a play, or haunted the comedy houses, you already know the drill: “What’s the most important thing in comedy?”

Timing.

See? It doesn’t work on the written page. The rhythm of reading isn’t related to the rhythm of comic delivery. But you know what […]

Attention, Please!2018-01-17T15:31:14-08:00
21 01, 2012

Occupy Marketing!

2012-03-08T00:22:31-08:00

They were at it again Friday, rain or shine.

(Why on earth is she sending out her newsletter on Saturday, of all days? I’ll tell you why: Testing! Testing! Testing! Research shows Saturday is a wildly successful day for email marketing. So I say, “Prove it!” I’ll let you know the results.)

As rain pelted the San Francisco Bay Area (for the first time seemingly in months), occupiers were doing their thing […]

Occupy Marketing!2012-03-08T00:22:31-08:00
14 12, 2011

Deck the Halls with Lots of Marketing

2011-12-14T18:27:52-08:00

Garland boughs with marketing social media icons
Does this happen to you: You begin thinking about your goals for the New Year and start ticking off all the things you didn’t get done this year? (Ugh.) Then you get bummed out since you were sure you’d get all those things implemented in your marketing plan this year. (…Sigh.)

Relax. It’s normal. (But who wants to be normal?!)

We linger over ‘woulda, coulda, shoulda,’ […]

Deck the Halls with Lots of Marketing2011-12-14T18:27:52-08:00
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