1 03, 2018

Waiting for Marketing Results

2018-03-01T14:44:27-07:00March 1, 2018|Business Success, Direct Mail, Good Business Practices, KSVY Radio, Marketing|

Waiting for Marketing Results

Anticipation. It fuels the world!

Just like waiting for that perfect cup of coffee, every business owner has a vision of what will happen once their marketing campaign kicks in and sends a flood of new business to them.

If you’re like the zillions of coffee lovers in the world, you anticipate the aroma of percolating coffee and espresso. You know exactly how you feel when you get that warm ceramic mug in your […]

23 02, 2016

What Does It Take for Successful Facebook Marketing?

2016-12-11T16:09:17-07:00February 23, 2016|Business Success, Digital Marketing, Facebook, Good Business Practices, Marketing, Online Marketing, Social Media|

A recent report on Marketing Profs provided interesting statistics to see how businesses stacked up against one another on this topic. A key finding by research  firm TrackMaven in the report, was the overall decline in consumer engagement. That wasn’t particularly surprising. But what got my attention was the sheer volume (or lack thereof) of work involved. And I’ve been pondering the results ever since to see how it compares with my own clients’ results. […]

15 10, 2015

All the Comforts of Home Leads to Business Success

2016-12-11T16:09:18-07:00October 15, 2015|Good Business Practices, KSVY Radio, Marketing|

For Bonnie Walner, owner of RE:Design in Sonoma, her work as an interior designer and master gardener is most satisfactory when the client beams with pride and joy at finally having the home of their dreams.

While many still incorrectly assume employing an interior designer is a luxury, Bonnie explains in this episode of “Marcia’s Medleys” that most clients actually save money using her services AND get a beautiful home all […]

30 08, 2015

Woof! Marketing a Successful Veterinary Practice

2016-12-11T16:09:18-07:00August 30, 2015|Business Success, Good Business Practices, KSVY Radio, Marketing, Online Marketing, Social Media|


“Woof! Woof! Woof!”

This may be one of the most enthusiast patient referrals ever given. But unfortunately, as Rich Lee, co-owner of Arroyo Veterinary Hospital in Sonoma, Calif., likes to point out, “Pets don’t talk!” So we’ll never know if that was, “Arroyo Vet is great!” or “Let me at that postman!”

Thus, the need for a way to market excellent veterinary services is stronger than ever.

Our pets may be referring their dog and […]

12 07, 2015

Launching and Marketing a Solo Massage Therapy Business Practice

2016-12-11T16:09:19-07:00July 12, 2015|Good Business Practices, KSVY Radio, Marketing, Referral Marketing|

Marketing any business can be a daunting task. But when you compound that effort with an array of obstacles, climbing that that mountain to success can appear to be more difficult to navigate than ever before. My guest on “Marcia’s Medleys” did just that: She trained for an entirely new career; moved across the country to launch it; had few contacts in her new hometown of Sonoma; and entered the medical profession — not exactly a field […]

15 06, 2015

How to Get a Great Testimonial (Part 3)

2016-12-11T16:09:19-07:00June 15, 2015|Customer Mindset, Customer Service, Good Business Practices, Marketing, Testimonials|

You’ve overcome the obstacles of remembering to ask, or being afraid to ask, for testimonials. You’ve worked out the best methods for asking to get succinct and wonderful reviews from your clients. Now what?

It’s time to choose one or more methods to obtain them. The first obstacle to overcome is that those great reviews are still stuck in your customers’ heads. How do you get them onto your own site(s) so that they’re useful to […]

3 06, 2015

How to Get a Great Testimonial (Part 2)

2016-12-11T16:09:19-07:00June 3, 2015|Good Business Practices, Marketing, Testimonials|

In How to Get a Great Testimonial (Part 1), we addressed how to overcome the initial hurdles of getting great testimonials.  By now you should be past the fear of, or forgetting to, ask for raving reviews of your work.

You’ve now asked for the testimonial – at the right time (when the customer is most happy with her purchase), using the right medium (email, online, phone, snail mail…) How can you ensure […]

27 05, 2015

How to Get a Great Testimonial (Part 1)

2016-12-11T16:09:19-07:00May 27, 2015|Customer Mindset, Customer Service, Good Business Practices, Testimonials|

Ever since Amazon seamlessly melded products with their consumer reviews, B2B and B2C businesses have been working to incorporate reviews and testimonials into their on- and off-line communications. It’s understandable since rave reviews go a long way towards shortening the typical sales cycle and converting at a higher rate. (“If “Frustrated Jane” love this service, then the likelihood I will too just went up considerably.”)

“I Forget to Ask for Testimonials”

Here’s a short list of obstacles […]

10 06, 2013

Dancing with Creativity Galore

2016-12-11T16:09:19-07:00June 10, 2013|Advertising, Good Business Practices, Inspiration, Marketing, Online Marketing, Social Media, Video Advertising|

Noise!

For most of the past several weeks (and beyond), I’ve been hearing an unearthly amount of noise in the form of social mediablog posts, newsletters, articles and more. (It’s probably a lot quieter on the Pinterest and Instagram side since they’re just visuals, but I’ve been too busy to take a look.) It’s just been chock-a-full with endless information streaming out, like the dam’s already broken.

Even this past week, Gary Vaynerchuk came out with […]

11 04, 2013

Create a Good Sucking Sound

2018-01-17T15:31:08-07:00April 11, 2013|Advertising, Good Business Practices, Marketing, Value of Good Design|

A few years back I wrote about how many impressions it takes for a prospect to recognize, ponder and eventually take action on your marketing efforts. In it I told the story of a gentleman who had taken up to 20 ad impressions to register, consider and finally, ask his wife to buy the product in question. (It was 1885 after all.)

Reading through the gentleman’s emotional response after each impression was a bit like […]