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Bountiful Ideas in Modern Marketing and Design | Call 707.721.1095|marcia@cornucopiacreations.com
10 10, 2020

Case Study: Olives Unlimited

2021-08-10T13:56:16-07:00

CASE STUDY: Olives Unlimited

Website Update or Makeover?

A prospective client asked initially for me to update their site as the original site designer was no longer available. “Sure,” I responded. “Send me your updates.”

Their list was minor. “Can you add these 3 photos and captions?”

I began asking questions: “What are you trying to accomplish with your website? Who are you trying to reach? What were you hoping it would do […]

Case Study: Olives Unlimited2021-08-10T13:56:16-07:00
30 03, 2020

Email Signature Dos and Don’ts

2020-03-30T13:36:46-07:00

Recently I was asked about designing email signatures. I had designed (and redesigned) my own sig block long ago, complete with logo and links to my social channels. I had also designed a few for clients, keeping the design very simple, with just the basic elements included.

As the years have passed, however, I’ve begun to receive a few emails with elaborate signature blocks, including images, even video or animations (GIFs). And I’ve reminded more than […]

Email Signature Dos and Don’ts2020-03-30T13:36:46-07:00
25 07, 2019

Referral Business is the Bomb

2019-08-21T21:37:32-07:00

Referral business is the bomb

“I was referred to you by a friend. How do we get started?” she said enthusiastically.

These words are music to the professional’s ears! The sales cycle just got reduced to a nanosecond. New business is coming through the door effortlessly. Yahoo!

Was it really that easy? Can you sit back and just enjoy the referral business walking through your door day in and day out?

Yes…and no. In the past year, I’ve watched […]

Referral Business is the Bomb2019-08-21T21:37:32-07:00
9 05, 2019

The Power of Referral Business

2019-08-21T21:17:44-07:00

The Power of Referral Business

“I used to never refer people,” stated Bill Welch, owner of Northern Lights Electric, a 40-plus year resident of Sonoma. “You couldn’t trust people,” he explained. I asked him to explain how it was that in more than 40 years of business in Sonoma he felt he couldn’t trust another contractor to refer work to them? After all, according to Nielsen, ninety-two percent of consumers trust referrals from people they know. […]

The Power of Referral Business2019-08-21T21:17:44-07:00
1 03, 2018

Waiting for Marketing Results

2018-03-01T14:44:27-08:00

Waiting for Marketing Results

Anticipation. It fuels the world!

Just like waiting for that perfect cup of coffee, every business owner has a vision of what will happen once their marketing campaign kicks in and sends a flood of new business to them.

If you’re like the zillions of coffee lovers in the world, you anticipate the aroma of percolating coffee and espresso. You know exactly how you feel when you get that warm ceramic mug in your […]

Waiting for Marketing Results2018-03-01T14:44:27-08:00
15 02, 2018

The Allure of Shiny (Marketing) Objects

2018-02-15T14:00:36-08:00

The Allure of Shiny (Marketing) Objects

It caught your eye. A turn of phrase. A gleam in the sunlight. And voila! You were distracted by some shiny new object.

A hundred and fifty years ago we would have called it a nugget of gold, gleaming on a river bank. Today, it’s likely to be some shiny new app online. “Look what it does!” “Wouldn’t that be a great thing to offer our customers?” “Can we use that […]

The Allure of Shiny (Marketing) Objects2018-02-15T14:00:36-08:00
1 02, 2018

Is My Digital Marketing Working?

2018-02-01T21:39:53-08:00

Is My Digital Marketing Working?

The answer depends upon whether or not you have some goals and expectations for what digital marketing should bring to your business’ growth.

I am surprised when I ask this of clients and many say, “I had no idea what to expect.” Really? Why on earth would you spend money on any marketing without some expectation? But in recent survey, fully 46% of small business owners said they didn’t know if their […]

Is My Digital Marketing Working?2018-02-01T21:39:53-08:00
16 01, 2018

Where do customers come from?

2018-01-31T10:32:48-08:00

Where do customers come from?

Ask them! If you’re not already collecting this data, start today!

“I don’t remember,” can be heard frequently from customers who don’t want to be bothered with answering the query.

Rather than letting them off the hook, consider the consequences of not knowing: You won’t be able to predict the growth of your business if you don’t know where it’s coming from or at what frequency. It also leaves you in the dark […]

Where do customers come from?2018-01-31T10:32:48-08:00
25 04, 2016

Measuring Website Success

2016-12-11T16:09:17-08:00

Several months after I launch new websites, I check on their results in my page rank software as it takes upwards of 60 days for Google’s spider bots to “crawl” the site and rank its search success. When I see that most of the keyword terms we optimized the site for generate a #1 or #2 ranking in Google results (as I did for the client above), it’s like getting a nice pat […]

Measuring Website Success2016-12-11T16:09:17-08:00
14 03, 2016

Waiting for Facebook* Results?

2016-12-11T16:09:17-08:00

As a child, do you remember bugging your mom, “When’s supper gonna be ready?” Or, “Are we there yet?” Or waiting for the train to arrive (with your dad in it coming home from work)?

It seemed to take for-e-ver to arrive, didn’t it?

That’s what everyone wants to know about social media marketing: When will the customers come banging on my door in droves?

First, remember how your mom said, “A watched kettle never boils”? Or, “If […]

Waiting for Facebook* Results?2016-12-11T16:09:17-08:00
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