1 03, 2018

Waiting for Marketing Results

2022-02-09T22:04:54-08:00

Anticipation. It fuels the world! Just like waiting for that perfect cup of coffee, every business owner has a vision of what will happen once their marketing campaign kicks in and sends a flood of new business to them. If you’re like the zillions of coffee lovers in the world, you anticipate the aroma of percolating coffee and espresso. You know exactly how you feel when you get that warm ceramic mug in your hands, watching the steam swirl above and dissipate into the morning air. Then there’s the warm ‘n’ fuzzy feeling of your coffee drifting down your gullet as you swallow the first sip. Ahhhhh! But what happens when you think you’ve waiting too long for that coffee to be served?

Waiting for Marketing Results2022-02-09T22:04:54-08:00
15 11, 2012

Who (and What) Do You Trust?

2018-01-17T15:31:10-08:00

Elephant and Dog PhotoLike. Trust. Credibility.

This is the order in which we make decisions to hire a company or individual, or how we buy a product. In the “Like” stage, the Buyer either has a positive feeling about the brand or has a sense of enjoyment talking with you. Passing this first test can occur very quickly. But if a Buyer doesn’t have the […]

Who (and What) Do You Trust?2018-01-17T15:31:10-08:00
16 02, 2011

The Ancient Secret to Direct Mail Treasure

2011-10-25T04:39:57-07:00

Ancient Secret to Direct Mail Treasure Artwork

There can be more hidden trap doors, bottomless pits, and rooms full of slithering snakes to dodge in order to run a successful direct mail campaign than in an Indiana Jones adventure movie. When discussing marketing tactics to employ with a new client, it’s not unusual for me to hear: “We did a big mailing last year; we didn’t get any calls off […]

The Ancient Secret to Direct Mail Treasure2011-10-25T04:39:57-07:00
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