Hire an AI…without the coffee breaks

You’ve been experimenting with AI.
Results have been mixed.
But you’re getting weary of repeating yourself.

Have you been explaining your needs over and over to AI, feeling a bit frustrated it doesn’t remember the last round of revisions?

No one enjoys having to explain the same problems or the same tasks to be completed over and over again.

There’s a better way!

What if you could tell AI once what it needs to do and then you can continue your own important work while it completes those tasks? What if it learns from its mistakes and improves its output?

You need a Custom GPT—an AI employee—to do this work for you! Here’s some help understanding the differences between a Custom GPT and a ChatGPT Project:

Think of a Custom GPT (AI employee) as:

• A trained employee
• With rules, voice, guardrails, and priorities baked in
• That remembers how you think every single time you open a new chat

Best at:

• Ongoing account management thinking
• Campaign ideation
• Interpreting file exports
• Growth strategy
• Enforcing brand voice (“My company never sounds like X”)
• Making fewer mistakes because the context is permanent

Weak at:

• Holding long, evolving documents
• Version control
• Archiving month-by-month work

Think of Projects (things you’re working on) as:

• A war room / filing cabinet
• Where newsletters, prompts, campaign drafts, and archives live

Best at:

• Long-form writing
• Iterating on campaigns
• Archiving newsletters (which you already do well)
• Keeping past work accessible and reusable

Weak at:

• Enforcing behavior across every new chat
• Acting like a persistent strategist without re-prompting

How and when to use a GPT vs. a Project?

Create a Custom GPT to:

• Act as a growth + marketing operator for your business
• Know:
  • Your business’ data structures
  • Your company’s tone (smart, human, not-wanky)
  • Your personal preferences (concise, strategic, no babysitting)
• Be the place you go for:
  • “What marketing campaign should we run next?”
  • “Interpret this export file.”
  • “Why is this list segment underperforming?”
  • “What would a smarter retailer do here?”

This becomes your default brain.

Keep Projects for execution & archives such as:

• Newsletters
• Campaign builds
• Reusable prompt libraries
• Anything you’ll say “Archive this” about

Projects are where the work lives.
The GPT, your AI employee, is who does the work.

Deciding to use a GPT vs. a Project

When a GPT is not worth it

If:

• You only touch the account once in a while
• You don’t want to invest time defining rules up front
• You’re just pasting data occasionally

Then a Project alone is fine.

Projects store intelligence.
Custom GPTs are intelligence.

There is one caveat, however. Custom GPTs are only available to paid accounts. But think of the reduced payroll: No vacations, no overtime, no coffee breaks, and no health insurance premiums! Is it worth it?

If you’d like to know more about what goes into training a custom GPT, let me know. Just like any good employee, it takes time to train them. You will have to make corrections as you go. But it will learn what is and isn’t acceptable output.