1 02, 2018

Is My Digital Marketing Working?

2018-02-01T21:39:53+00:00February 1, 2018|Digital Marketing, Marketing, Musings of a Marketer, Online Marketing|

Is My Digital Marketing Working?

The answer depends upon whether or not you have some goals and expectations for what digital marketing should bring to your business’ growth.

I am surprised when I ask this of clients and many say, “I had no idea what to expect.” Really? Why on earth would you spend money on any marketing without some expectation? But in recent survey, fully 46% of small business owners said they didn’t know if their […]

14 03, 2016

Waiting for Facebook* Results?

2016-12-11T16:09:17+00:00March 14, 2016|Advertising, Branding, Digital Marketing, Facebook, Marketing, Online Marketing, Social Media|

As a child, do you remember bugging your mom, “When’s supper gonna be ready?” Or, “Are we there yet?” Or waiting for the train to arrive (with your dad in it coming home from work)?

It seemed to take for-e-ver to arrive, didn’t it?

That’s what everyone wants to know about social media marketing: When will the customers come banging on my door in droves?

First, remember how your mom said, “A watched kettle never boils”? Or, “If […]

23 02, 2016

What Does It Take for Successful Facebook Marketing?

2016-12-11T16:09:17+00:00February 23, 2016|Business Success, Digital Marketing, Facebook, Good Business Practices, Marketing, Online Marketing, Social Media|

A recent report on Marketing Profs provided interesting statistics to see how businesses stacked up against one another on this topic. A key finding by research  firm TrackMaven in the report, was the overall decline in consumer engagement. That wasn’t particularly surprising. But what got my attention was the sheer volume (or lack thereof) of work involved. And I’ve been pondering the results ever since to see how it compares with my own clients’ results. […]

19 02, 2016

My Site Has No E-Commerce, Why Do I Need Security?

2016-12-11T16:09:17+00:00February 19, 2016|Online Marketing, Website Design, Website Security|

In the past week, President Obama has implored Americans to use greater security measures to access their online accounts and the Justice Department has demanded that Apple craft a one-time backdoor program to access terrorists’ iPhones. So digital security, in a variety of circumstances, has been at the fore.

In fact, one of my favorite WordPress plug-ins, Wordfence, sent out an attention-grabbing headline recently in their blog: “6 Million Password Attacks in 16 Hours and […]

10 02, 2016

And the Wiener Is…

2016-12-11T16:09:18+00:00February 10, 2016|Advertising, Branding, Online Marketing, Social Media, Video Advertising|

It’s that time of year again! Every February the family gathers around ye old television to watch a lengthy series of the year’s best commercials (at least that’s the hope) over several hours, interrupted by short bursts of something known as the Superbowl. For those of us in marketing and advertising, it’s the time of year we hope to see a burst of great creativity in those commercials.

This year’s collection of commercials were a mixed […]

11 01, 2016

Do you know what GE is?

2016-02-23T14:58:52+00:00January 11, 2016|Advertising, Marketing, Online Marketing|

I could be wrong, of course, but this TV commercial has been irritating me since it launched last September. Perhaps you’ve seen it?

https://youtu.be/OvfU1NpCJQQ

This is just one in a series of commercials, “What’s the Matter with Owen?” But here’s the short version of the story: A just-out-of-college twenty-something proudly tells his friends he landed a job programming for GE. They look disappointed and confused, inquiring why he won’t be doing the great things […]

20 12, 2015

Facebook Wants You to Talk to Your Fans and Customers!

2016-12-11T16:09:18+00:00December 20, 2015|Digital Marketing, Facebook, Marketing, Online Marketing|

Facebook recently introduced yet another upgrade to their services in an effort to further entice business page owners to improve their interactions with fans and customers. This is but one in a string of changes (seemingly for the good!) that has been rolled out since summer. Many are introduced without fanfare, leaving users to speculate their purpose and benefits.

This latest change came in mighty handy for me recently as I went to reply to a […]

30 08, 2015

Woof! Marketing a Successful Veterinary Practice

2016-12-11T16:09:18+00:00August 30, 2015|Business Success, Good Business Practices, KSVY Radio, Marketing, Online Marketing, Social Media|


“Woof! Woof! Woof!”

This may be one of the most enthusiast patient referrals ever given. But unfortunately, as Rich Lee, co-owner of Arroyo Veterinary Hospital in Sonoma, Calif., likes to point out, “Pets don’t talk!” So we’ll never know if that was, “Arroyo Vet is great!” or “Let me at that postman!”

Thus, the need for a way to market excellent veterinary services is stronger than ever.

Our pets may be referring their dog and […]

18 07, 2015

Website Design in Your Marketing Strategy

2016-12-11T16:09:19+00:00July 18, 2015|KSVY Radio, Online Marketing, Value of Good Design, Website Design|

For any business, a website has long been as essential as we used to think business cards were. Websites serve as our business’ 24/7/365 “open store.” No matter where you are on the planet, in any time zone (as long as you have internet access), you can find out quite a lot about any business with a public website. (And with the advent of social media; open review platforms like Yelp; and searches on Google; we now […]

1 07, 2015

What Makes Successful Event Marketing

2016-12-11T16:09:19+00:00July 1, 2015|KSVY Radio, Marketing, Online Marketing, Referral Marketing, Social Media|

According to a 2012 study by the Event Marketing Institute, 58% of event marketing participants purchased the marketed product after the event, and 86% of these consumers became regular customers. With those kinds of results, what is event marketing? And should you incorporate it into your marketing strategy?

Here’s one definition of Event Marketing:

Event marketing is a promotional strategy that involves face-to-face contact between companies and their customers at special events like concerts, fairs, and […]