It’s possible you’ve never looked at your website traffic reports. (How many visit? How long do they stay? Which pages do they visit?) But I do configure Google Analytics for every site I build. Even if you don’t review the analytics, I do.
They look around your site. Make a decision to fill out a contact form (or not). And leave. Not much in terms of “engaging the visitor,” is it? This is the most common interaction (if you can call it that) between visitors and websites (excepting ecommerce sites – a whole other animal). But is it effective? This level of engagement (if you can call it that) is akin to flipping on the news or some other TV show. You look. You leave. Do you remember what you saw or what was said? Probably not...
The answer depends upon whether or not you have some goals and expectations for what digital marketing should bring to your business’ growth.
I am surprised when I ask this of clients and many say, “I had no idea what to expect.” Really? Why on earth would you spend money on any marketing without some expectation? But in recent survey, fully 46% of small business owners said they didn’t know if their […]
As a child, do you remember bugging your mom, “When’s supper gonna be ready?” Or, “Are we there yet?” Or waiting for the train to arrive (with your dad in it coming home from work)?
It seemed to take for-e-ver to arrive, didn’t it?
That’s what everyone wants to know about social media marketing: When will the customers come banging on my door in droves?
First, remember how your mom said, “A watched kettle never boils”? Or, “If […]
A recent report on Marketing Profs provided interesting statistics to see how businesses stacked up against one another on this topic. A key finding by research firm TrackMaven in the report, was the overall decline in consumer engagement. That wasn’t particularly surprising. But what got my attention was the sheer volume (or lack thereof) of work involved. And I’ve been pondering the results ever since to see how it compares with my own clients’ results. […]
In the past week, President Obama has implored Americans to use greater security measures to access their online accounts and the Justice Department has demanded that Apple craft a one-time backdoor program to access terrorists’ iPhones. So digital security, in a variety of circumstances, has been at the fore.
In fact, one of my favorite WordPress plug-ins, Wordfence, sent out an attention-grabbing headline recently in their blog: “6 Million Password Attacks in 16 Hours and […]
It’s that time of year again! Every February the family gathers around ye old television to watch a lengthy series of the year’s best commercials (at least that’s the hope) over several hours, interrupted by short bursts of something known as the Superbowl. For those of us in marketing and advertising, it’s the time of year we hope to see a burst of great creativity in those commercials.
This year’s collection of commercials were a mixed […]
I could be wrong, of course, but this TV commercial has been irritating me since it launched last September. Perhaps you’ve seen it?
https://youtu.be/OvfU1NpCJQQ
This is just one in a series of commercials, “What’s the Matter with Owen?” But here’s the short version of the story: A just-out-of-college twenty-something proudly tells his friends he landed a job programming for GE. They look disappointed and confused, inquiring why he won’t be doing the great things […]
Facebook recently introduced yet another upgrade to their services in an effort to further entice business page owners to improve their interactions with fans and customers. This is but one in a string of changes (seemingly for the good!) that has been rolled out since summer. Many are introduced without fanfare, leaving users to speculate their purpose and benefits.
This latest change came in mighty handy for me recently as I went to reply to a […]
“Woof! Woof! Woof!”
This may be one of the most enthusiast patient referrals ever given. But unfortunately, as Rich Lee, co-owner of Arroyo Veterinary Hospital in Sonoma, Calif., likes to point out, “Pets don’t talk!” So we’ll never know if that was, “Arroyo Vet is great!” or “Let me at that postman!”
Thus, the need for a way to market excellent veterinary services is stronger than ever.
Our pets may be referring their dog and […]
