29 07, 2026

What Building an AI Executive Producer Taught Me About Designing AI Systems

2026-07-29T17:09:33-07:00

What started as a personal challenge became a case study in designing AI-powered business systems. Building my AI Executive Producer showed that the biggest gains come from understanding how work gets done first, then using AI to streamline repetitive tasks while keeping people in control.

What Building an AI Executive Producer Taught Me About Designing AI Systems2026-07-29T17:09:33-07:00
10 06, 2026

The Price Isn’t Always the Problem

2026-06-17T17:32:09-07:00

Customers don’t always choose the lowest price—they often choose the option with the least friction. Whether it’s Amazon Prime, flat-rate shipping, subscriptions, or all-inclusive vacations, bundled pricing reduces the “pain of paying” and makes buying easier.

The Price Isn’t Always the Problem2026-06-17T17:32:09-07:00
3 03, 2026

When AI Image Generators Go Wrong (And How to Fix Your Prompts)

2026-04-13T18:50:09-07:00

If your AI-generated image looks weird, it’s not always your fault — and it’s not always the prompt. Different AI image generators interpret instructions differently. Instead of endlessly tweaking words, clarify spatial details, tighten tone, or switch platforms.

When AI Image Generators Go Wrong (And How to Fix Your Prompts)2026-04-13T18:50:09-07:00
18 02, 2026

From Send to Seen: Navigating the Gates of Modern Email Marketing

2026-02-18T02:53:15-08:00

Email marketing today means clearing technical filters and winning human attention. Focus on inbox placement, compelling subject lines, valuable content, and clean lists. Deliverability gets you seen. Relevance gets you opened.

From Send to Seen: Navigating the Gates of Modern Email Marketing2026-02-18T02:53:15-08:00
28 01, 2026

How to Give a Custom GPT Instructions Without Hurting Your Business

2026-01-28T15:36:04-08:00

Custom GPTs don’t go rogue—but unclear instructions can absolutely cause problems. The solution isn’t less autonomy, it’s better guardrails. This guide breaks down the specific types of instructions that turn a GPT into a reliable AI employee—one that works fast, stays in bounds, and knows when to ask you before acting.

How to Give a Custom GPT Instructions Without Hurting Your Business2026-01-28T15:36:04-08:00
21 01, 2026

Hire an AI…without the coffee breaks

2026-01-21T16:55:16-08:00

You’ve been experimenting with AI. Results have been mixed. But you’re getting weary of repeating yourself. Have you been explaining your needs over and over to AI, feeling a bit frustrated it doesn’t remember the last round of revisions?

Hire an AI…without the coffee breaks2026-01-21T16:55:16-08:00
14 01, 2026

How I Learned to Stop Fighting AI—and Start Using It Strategically

2026-02-11T15:19:36-08:00

AI isn’t magic. It’s not dangerous. And it’s definitely not a mind reader. Used strategically, it can save you 75% or more of your time. Used poorly, it will burn credits, hallucinate confidently, and test your patience like a teenager with Wi-Fi. Here’s what I learned the hard way—and how to make AI work for you instead of against you.

How I Learned to Stop Fighting AI—and Start Using It Strategically2026-02-11T15:19:36-08:00
30 10, 2025

How to Get Your FAQs Straight

2026-04-08T15:30:20-07:00

How many questions do you get from your clients, your prospects, your website visitors — that sound basically the same every time? If you’re thinking “too many” (or even “some”), here’s something to consider adding (or improving) on your site right away if you don’t have one: a FAQs page.

How to Get Your FAQs Straight2026-04-08T15:30:20-07:00
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