8 01, 2013

How Downton Abbey is Just Like Your Marketing Conundrum

2018-01-17T15:31:09-08:00

Downton Abbey by Carnival Films

Downton Abbey kicked off the New Year this past weekend on PBS by taking us all back to 1920 where the theme of the new season was the tug between tradition and a rapidly changing world. As I settled in for this guilty pleasure du jour I realized the Crawley family members were facing the same issues as my readers: How much should […]

How Downton Abbey is Just Like Your Marketing Conundrum2018-01-17T15:31:09-08:00
28 12, 2012

Got a Minute?

2018-01-17T15:31:09-08:00

I lied. (Not fair, I know.)

Do you have 29 more minutes?

I know. There aren’t too many hours left in 2012, so you’re choosing how you spend your time wisely.

It’s for a worthy cause.

You!

Don’t you want to know what a great year you had? By failing to prepare, you are preparing to fail - Benjamin FranklinWouldn’t it be nice to wind up your […]

Got a Minute?2018-01-17T15:31:09-08:00
5 12, 2012

Get a Specific Vision for Greatest Success

2018-01-17T15:31:09-08:00
Person looking thru binoculars
“My company makes $30 million a year and has two dozen branches throughout the northwest. There are up to a dozen staff in each office. They are excited to provide our services to X business industry and partner with dynamic related industries. We pay them very well within this business category as I strongly believe they are our greatest asset. On average they […]
Get a Specific Vision for Greatest Success2018-01-17T15:31:09-08:00
3 12, 2012

What’s Your Vision of the Future?

2018-01-17T15:31:09-08:00

Pic of Road to the Future

“When times are tough, vision is the first causality. Before conditions can improve, it is the first thing we must recover.”
Michael Hyatt, CEO of Thomas Nelson Publishers

It’s the time of year we begin to look ahead to the New Year and plan our business goals and strategy. You may have already made a note to yourself that you’d like […]

What’s Your Vision of the Future?2018-01-17T15:31:09-08:00
15 11, 2012

Who (and What) Do You Trust?

2018-01-17T15:31:10-08:00

Elephant and Dog PhotoLike. Trust. Credibility.

This is the order in which we make decisions to hire a company or individual, or how we buy a product. In the “Like” stage, the Buyer either has a positive feeling about the brand or has a sense of enjoyment talking with you. Passing this first test can occur very quickly. But if a Buyer doesn’t have the […]

Who (and What) Do You Trust?2018-01-17T15:31:10-08:00
29 10, 2012

Creating a Big Holiday Impact

2018-01-17T15:31:10-08:00
"I've learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel." Maya Angelou

Maya Angelou’s sentiment is never more true than during the holidays. And whether or not it’s your family, friends or customers, the statement remains true: They may forget the details of your products or services, but they don’t forget how […]

Creating a Big Holiday Impact2018-01-17T15:31:10-08:00
18 10, 2012

Mission Possible: Big Marketing

2018-01-17T15:31:10-08:00
“It is our attitude at the beginning of a difficult task which, more than anything else, will affect its successful outcome." -William James

I’ve had a difficult task in front of my face for some time. I’ve been supremely good at finding ways to procrastinate getting this project done. There’s the really good excuse: lots of other client projects that pop up. There’s the wimp out excuse: doing […]

Mission Possible: Big Marketing2018-01-17T15:31:10-08:00
19 09, 2012

How to Be a Fly on the Wall of Your Competition

2018-01-17T15:31:10-08:00

Oh, to be a fly on the wall at [fill-in-the-blank]! To be invisible at a client-vendor meeting. To be invisible at your in-laws! To be invisible in Donald Trump’s boardroom! (Oh, wait. We already get to see that one. “You’re fired!”)

One thing’s for sure: We’d all like to get a peek inside our competition’s boardroom (per se) without them knowing we were there, right? We’d […]

How to Be a Fly on the Wall of Your Competition2018-01-17T15:31:10-08:00
22 08, 2012

Make Your Marketing Garden Grow

2018-01-17T15:31:11-08:00

My New Garden and Deck in Sonoma
Cue Leonard Bernstein’s Make Our Garden Grow on YouTube while you read.

I’m a gardener.
It’s just like marketing.

The most successful gardening requires lots of things many occasional (or uninformed) gardeners don’t want to do. Double-digging. (I hate doing this, but I just did it for my new garden.) Amending soil with […]

Make Your Marketing Garden Grow2018-01-17T15:31:11-08:00
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