14 01, 2026

How I Learned to Stop Fighting AI—and Start Using It Strategically

2026-02-11T15:19:36-08:00

AI isn’t magic. It’s not dangerous. And it’s definitely not a mind reader. Used strategically, it can save you 75% or more of your time. Used poorly, it will burn credits, hallucinate confidently, and test your patience like a teenager with Wi-Fi. Here’s what I learned the hard way—and how to make AI work for you instead of against you.

How I Learned to Stop Fighting AI—and Start Using It Strategically2026-02-11T15:19:36-08:00
7 01, 2026

Before You Set Your Annual Goals, Be Sure You Can Measure Success

2026-01-07T17:51:32-08:00

Annual performance often looks worse up close than it does in total. By tracking both business and personal KPIs in a simple Excel dashboard, I was able to see that my year performed better than expected once all the data was in. The lesson is clear: before setting annual goals, use objective data—not vibes—to understand how your time and work truly add up.

Before You Set Your Annual Goals, Be Sure You Can Measure Success2026-01-07T17:51:32-08:00
25 09, 2025

Too Busy for AI? That’s Exactly When You Need It

2025-10-12T15:16:14-07:00

Short on time today? That makes at least two of us. That’s exactly where AI can help out. Workloads aren’t going to get lighter. An 8th day of the week is unlikely to appear on our calendars. For a long time, I thought AI would simply take too ...

Too Busy for AI? That’s Exactly When You Need It2025-10-12T15:16:14-07:00
10 09, 2025

Becoming a Small Fish in a Big Pond

2025-09-14T09:49:29-07:00

This week Google dropped a major hint that Google AI Mode (https://google.com/ai) will become the default for search within a few months. So what? You may think. For years, businesses have built credibility and authority by ranking...

Becoming a Small Fish in a Big Pond2025-09-14T09:49:29-07:00
30 07, 2025

The Great Google Gamble

2025-07-30T15:49:55-07:00

We all know that Google earns the bulk of its revenue from advertising. The old model (organic or paid results) involved searchers entering just a few keywords into the search bar and hitting Submit. They expected to see a list of sites that matched their search in the 10 results that were returned.

The Great Google Gamble2025-07-30T15:49:55-07:00
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