14 03, 2016

Waiting for Facebook* Results?

2016-12-11T16:09:17-08:00

As a child, do you remember bugging your mom, “When’s supper gonna be ready?” Or, “Are we there yet?” Or waiting for the train to arrive (with your dad in it coming home from work)?

It seemed to take for-e-ver to arrive, didn’t it?

That’s what everyone wants to know about social media marketing: When will the customers come banging on my door in droves?

First, remember how your mom said, “A watched kettle never boils”? Or, “If […]

Waiting for Facebook* Results?2016-12-11T16:09:17-08:00
10 02, 2016

And the Wiener Is…

2016-12-11T16:09:18-08:00

It’s that time of year again! Every February the family gathers around ye old television to watch a lengthy series of the year’s best commercials (at least that’s the hope) over several hours, interrupted by short bursts of something known as the Superbowl. For those of us in marketing and advertising, it’s the time of year we hope to see a burst of great creativity in those commercials.

This year’s collection of commercials were a mixed […]

And the Wiener Is…2016-12-11T16:09:18-08:00
11 01, 2016

Do you know what GE is?

2016-02-23T14:58:52-08:00

I could be wrong, of course, but this TV commercial has been irritating me since it launched last September. Perhaps you’ve seen it?

https://youtu.be/OvfU1NpCJQQ

This is just one in a series of commercials, “What’s the Matter with Owen?” But here’s the short version of the story: A just-out-of-college twenty-something proudly tells his friends he landed a job programming for GE. They look disappointed and confused, inquiring why he won’t be doing the great things […]

Do you know what GE is?2016-02-23T14:58:52-08:00
12 08, 2015

Fundamentals of Marketing: Where to Get Started

2016-12-11T16:09:18-08:00

Some would say marketing is EVERYTHING you do for your business that makes any kind of impression on your target market, from the way that the receptionist answers the phone, to your advertising and customer service. And while it’s true that anything public-facing will make either a positive or negative impression on prospects and customers, that definition is so all-encompassing it’s not particularly helpful at understanding where to focus your attention in order to […]

Fundamentals of Marketing: Where to Get Started2016-12-11T16:09:18-08:00
22 07, 2015

Will You Make More Sales with a Wine Label Colored Red?

2016-12-11T16:09:19-08:00

Wine Intelligence just surveyed 900 regular, wine-drinking Americans to find out if label color influences their purchasing decisions. The result?

“Our research suggests that simply changing a packaging colour can explain a 22% increase in “intent to purchase” and an increase of $0.50 of expected price (comparing Red vs. Grey).”

Voila! You can read the short report to get all the details. But it appears to be a well-planned and executed survey—not “garbage in, garbage out” […]

Will You Make More Sales with a Wine Label Colored Red?2016-12-11T16:09:19-08:00
10 06, 2013

Dancing with Creativity Galore

2016-12-11T16:09:19-08:00
Noise!

For most of the past several weeks (and beyond), I’ve been hearing an unearthly amount of noise in the form of social media, blog posts, newsletters, articles and more. (It’s probably a lot quieter on the Pinterest and Instagram side since they’re just visuals, but I’ve been too busy to take a look.) It’s just been chock-a-full with endless information streaming out, like the dam’s already broken.

Even this past week, Gary Vaynerchuk came out with […]

Dancing with Creativity Galore2016-12-11T16:09:19-08:00
11 04, 2013

Create a Good Sucking Sound

2018-01-17T15:31:08-08:00

A few years back I wrote about how many impressions it takes for a prospect to recognize, ponder and eventually take action on your marketing efforts. In it I told the story of a gentleman who had taken up to 20 ad impressions to register, consider and finally, ask his wife to buy the product in question. (It was 1885 after all.)

Reading through the gentleman’s emotional response after each impression was a bit like […]

Create a Good Sucking Sound2018-01-17T15:31:08-08:00
8 01, 2013

How Downton Abbey is Just Like Your Marketing Conundrum

2018-01-17T15:31:09-08:00

Downton Abbey by Carnival Films

Downton Abbey kicked off the New Year this past weekend on PBS by taking us all back to 1920 where the theme of the new season was the tug between tradition and a rapidly changing world. As I settled in for this guilty pleasure du jour I realized the Crawley family members were facing the same issues as my readers: How much should […]

How Downton Abbey is Just Like Your Marketing Conundrum2018-01-17T15:31:09-08:00
15 11, 2012

Who (and What) Do You Trust?

2018-01-17T15:31:10-08:00

Elephant and Dog PhotoLike. Trust. Credibility.

This is the order in which we make decisions to hire a company or individual, or how we buy a product. In the “Like” stage, the Buyer either has a positive feeling about the brand or has a sense of enjoyment talking with you. Passing this first test can occur very quickly. But if a Buyer doesn’t have the […]

Who (and What) Do You Trust?2018-01-17T15:31:10-08:00
29 10, 2012

Creating a Big Holiday Impact

2018-01-17T15:31:10-08:00
"I've learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel." Maya Angelou

Maya Angelou’s sentiment is never more true than during the holidays. And whether or not it’s your family, friends or customers, the statement remains true: They may forget the details of your products or services, but they don’t forget how […]

Creating a Big Holiday Impact2018-01-17T15:31:10-08:00
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