2 04, 2026

Guerrilla, er, Doggie Marketing

2026-04-18T16:52:05-07:00

Marketing doesn’t have to be expensive—but it does have to be memorable. A cheeky “doggie marketing” stunt (yes, literal dogs as ad space) is a reminder that creativity beats budget every time. If your marketing blends in, it’s invisible. If it surprises, delights, or even raises an eyebrow, it sticks—and gets shared. Stop defaulting to safe and predictable. Start thinking like a scrappy outsider who actually wants to be noticed.

Guerrilla, er, Doggie Marketing2026-04-18T16:52:05-07:00
25 09, 2025

Too Busy for AI? That’s Exactly When You Need It

2025-10-12T15:16:14-07:00

Short on time today? That makes at least two of us. That’s exactly where AI can help out. Workloads aren’t going to get lighter. An 8th day of the week is unlikely to appear on our calendars. For a long time, I thought AI would simply take too ...

Too Busy for AI? That’s Exactly When You Need It2025-10-12T15:16:14-07:00
10 09, 2025

Color: How Hue Makes You Feel (and Buy)

2025-10-06T20:38:02-07:00

Why Color Isn’t Just Decoration: Let’s not kid ourselves—color is one of your brand’s first pitches. Up to 90% of snap judgments are based on color alone, according to Help Scout’s Color Psychology in Marketing article. That’s your brand saying “hi” before you...

Color: How Hue Makes You Feel (and Buy)2025-10-06T20:38:02-07:00
10 09, 2025

Becoming a Small Fish in a Big Pond

2025-09-14T09:49:29-07:00

This week Google dropped a major hint that Google AI Mode (https://google.com/ai) will become the default for search within a few months. So what? You may think. For years, businesses have built credibility and authority by ranking...

Becoming a Small Fish in a Big Pond2025-09-14T09:49:29-07:00
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