14 03, 2016

Waiting for Facebook* Results?

2016-12-11T16:09:17-07:00March 14, 2016|Advertising, Branding, Digital Marketing, Facebook, Marketing, Online Marketing, Social Media|

As a child, do you remember bugging your mom, “When’s supper gonna be ready?” Or, “Are we there yet?” Or waiting for the train to arrive (with your dad in it coming home from work)?

It seemed to take for-e-ver to arrive, didn’t it?

That’s what everyone wants to know about social media marketing: When will the customers come banging on my door in droves?

First, remember how your mom said, “A watched kettle never boils”? Or, “If […]

23 02, 2016

What Does It Take for Successful Facebook Marketing?

2016-12-11T16:09:17-07:00February 23, 2016|Business Success, Digital Marketing, Facebook, Good Business Practices, Marketing, Online Marketing, Social Media|

A recent report on Marketing Profs provided interesting statistics to see how businesses stacked up against one another on this topic. A key finding by research  firm TrackMaven in the report, was the overall decline in consumer engagement. That wasn’t particularly surprising. But what got my attention was the sheer volume (or lack thereof) of work involved. And I’ve been pondering the results ever since to see how it compares with my own clients’ results. […]

10 02, 2016

And the Wiener Is…

2016-12-11T16:09:18-07:00February 10, 2016|Advertising, Branding, Online Marketing, Social Media, Video Advertising|

It’s that time of year again! Every February the family gathers around ye old television to watch a lengthy series of the year’s best commercials (at least that’s the hope) over several hours, interrupted by short bursts of something known as the Superbowl. For those of us in marketing and advertising, it’s the time of year we hope to see a burst of great creativity in those commercials.

This year’s collection of commercials were a mixed […]

30 08, 2015

Woof! Marketing a Successful Veterinary Practice

2016-12-11T16:09:18-07:00August 30, 2015|Business Success, Good Business Practices, KSVY Radio, Marketing, Online Marketing, Social Media|


“Woof! Woof! Woof!”

This may be one of the most enthusiast patient referrals ever given. But unfortunately, as Rich Lee, co-owner of Arroyo Veterinary Hospital in Sonoma, Calif., likes to point out, “Pets don’t talk!” So we’ll never know if that was, “Arroyo Vet is great!” or “Let me at that postman!”

Thus, the need for a way to market excellent veterinary services is stronger than ever.

Our pets may be referring their dog and […]

14 07, 2015

Getting Creative

2016-12-11T16:09:19-07:00July 14, 2015|Art, Branding, Graphic Design, Marketing, Social Media|

You’ve heard the expression, “Make hay while the sun shines!” I’m a little late to the “haymaking,” but I wanted to comment on the recent Supreme Court case decision on marriage equality while the sun was still shining on these long summer days. (Better late than never!)

The Supremes provide great fodder for all manner of creativity this time of year when many of the past year’s rulings are given to the public and become the law of […]

1 07, 2015

What Makes Successful Event Marketing

2016-12-11T16:09:19-07:00July 1, 2015|KSVY Radio, Marketing, Online Marketing, Referral Marketing, Social Media|

According to a 2012 study by the Event Marketing Institute, 58% of event marketing participants purchased the marketed product after the event, and 86% of these consumers became regular customers. With those kinds of results, what is event marketing? And should you incorporate it into your marketing strategy?

Here’s one definition of Event Marketing:

Event marketing is a promotional strategy that involves face-to-face contact between companies and their customers at special events like concerts, fairs, and […]

13 05, 2015

How to Add Video Marketing to the Mix

2016-12-11T16:09:19-07:00May 13, 2015|Online Marketing, Social Media, Video Advertising, Video Production|

Without feeling overwhelmed by a zillion choices

Having just produced and released another short video for a client, I know small business owners can feel completely lost trying to figure out how to delve into this medium. Leaving aside the logistics of “This is how you film, this is how you edit…” for the moment, let’s cut to the chase:

What Makes Successful, Watchable Video?

Drill down the myriad factors to answer these three questions, whether you are contracting […]

10 06, 2013

Dancing with Creativity Galore

2016-12-11T16:09:19-07:00June 10, 2013|Advertising, Good Business Practices, Inspiration, Marketing, Online Marketing, Social Media, Video Advertising|

Noise!

For most of the past several weeks (and beyond), I’ve been hearing an unearthly amount of noise in the form of social mediablog posts, newsletters, articles and more. (It’s probably a lot quieter on the Pinterest and Instagram side since they’re just visuals, but I’ve been too busy to take a look.) It’s just been chock-a-full with endless information streaming out, like the dam’s already broken.

Even this past week, Gary Vaynerchuk came out with […]

4 04, 2013

Lean In to Get It Done

2018-01-17T15:31:08-07:00April 4, 2013|Business Success, Facebook, Marketing, Online Marketing, Opportunity, Social Media, Twitter|

For nigh onto a month I’ve been meaning to write a post on women in business. Seeing Sheryl Sandberg (COO Facebook) on Jon Stewart’s show last night provided the final push.

This smart lady who pulls down a nifty $30 million a year has a new book out, “Lean In,” walloping the New York Times best-seller list (#1 in Non-Fiction). (Oh, yes, the photo below is a different kind of leaning, but I thought it would […]

15 11, 2012

Who (and What) Do You Trust?

2018-01-17T15:31:10-07:00November 15, 2012|Advertising, Business Success, Direct Mail, Email Marketing, Marketing, Online Marketing, Social Media|

Elephant and Dog PhotoLike. Trust. Credibility.

This is the order in which we make decisions to hire a company or individual, or how we buy a product. In the “Like” stage, the Buyer either has a positive feeling about the brand or has a sense of enjoyment talking with you. Passing this first test can occur very quickly. But if a Buyer doesn’t have the […]