10 02, 2016

And the Wiener Is…

2016-12-11T16:09:18+00:00February 10, 2016|Advertising, Branding, Online Marketing, Social Media, Video Advertising|

It’s that time of year again! Every February the family gathers around ye old television to watch a lengthy series of the year’s best commercials (at least that’s the hope) over several hours, interrupted by short bursts of something known as the Superbowl. For those of us in marketing and advertising, it’s the time of year we hope to see a burst of great creativity in those commercials.

This year’s collection of commercials were a mixed […]

13 05, 2015

How to Add Video Marketing to the Mix

2016-12-11T16:09:19+00:00May 13, 2015|Online Marketing, Social Media, Video Advertising, Video Production|

Without feeling overwhelmed by a zillion choices

Having just produced and released another short video for a client, I know small business owners can feel completely lost trying to figure out how to delve into this medium. Leaving aside the logistics of “This is how you film, this is how you edit…” for the moment, let’s cut to the chase:

What Makes Successful, Watchable Video?

Drill down the myriad factors to answer these three questions, whether you are contracting […]

10 06, 2013

Dancing with Creativity Galore

2016-12-11T16:09:19+00:00June 10, 2013|Advertising, Good Business Practices, Inspiration, Marketing, Online Marketing, Social Media, Video Advertising|

Noise!

For most of the past several weeks (and beyond), I’ve been hearing an unearthly amount of noise in the form of social mediablog posts, newsletters, articles and more. (It’s probably a lot quieter on the Pinterest and Instagram side since they’re just visuals, but I’ve been too busy to take a look.) It’s just been chock-a-full with endless information streaming out, like the dam’s already broken.

Even this past week, Gary Vaynerchuk came out with […]

8 08, 2012

Making Your Case – A Case Study in Credibility

2018-01-17T15:31:11+00:00August 8, 2012|Advertising, Branding, Marketing, Online Marketing, Video Advertising|

Case Study Banner

“Do you have something you can leave with me?”

Inwardly you cringe when those words hit your ears.

You smile at your prospect trying to cover up your embarrassment without giving away your embarrassment at not having anything beyond your business card to give her. Your mind races to come up with an adequate excuse while you look at the office ceiling tiles clenching your teeth to stall for […]