10 02, 2016

And the Wiener Is…

2016-12-11T16:09:18-08:00

It’s that time of year again! Every February the family gathers around ye old television to watch a lengthy series of the year’s best commercials (at least that’s the hope) over several hours, interrupted by short bursts of something known as the Superbowl. For those of us in marketing and advertising, it’s the time of year we hope to see a burst of great creativity in those commercials.

This year’s collection of commercials were a mixed […]

And the Wiener Is…2016-12-11T16:09:18-08:00
13 05, 2015

How to Add Video Marketing to the Mix

2016-12-11T16:09:19-08:00

Without feeling overwhelmed by a zillion choices

Having just produced and released another short video for a client, I know small business owners can feel completely lost trying to figure out how to delve into this medium. Leaving aside the logistics of “This is how you film, this is how you edit…” for the moment, let’s cut to the chase:

What Makes Successful, Watchable Video?

Drill down the myriad factors to answer these three questions, whether you are contracting […]

How to Add Video Marketing to the Mix2016-12-11T16:09:19-08:00
10 06, 2013

Dancing with Creativity Galore

2016-12-11T16:09:19-08:00
Noise!

For most of the past several weeks (and beyond), I’ve been hearing an unearthly amount of noise in the form of social media, blog posts, newsletters, articles and more. (It’s probably a lot quieter on the Pinterest and Instagram side since they’re just visuals, but I’ve been too busy to take a look.) It’s just been chock-a-full with endless information streaming out, like the dam’s already broken.

Even this past week, Gary Vaynerchuk came out with […]

Dancing with Creativity Galore2016-12-11T16:09:19-08:00
8 08, 2012

Making Your Case – A Case Study in Credibility

2018-01-17T15:31:11-08:00

Case Study Banner

“Do you have something you can leave with me?”

Inwardly you cringe when those words hit your ears.

You smile at your prospect trying to cover up your embarrassment without giving away your embarrassment at not having anything beyond your business card to give her. Your mind races to come up with an adequate excuse while you look at the office ceiling tiles clenching your teeth to stall for […]

Making Your Case – A Case Study in Credibility2018-01-17T15:31:11-08:00
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