14 03, 2016

Waiting for Facebook* Results?

2016-12-11T16:09:17-08:00

As a child, do you remember bugging your mom, “When’s supper gonna be ready?” Or, “Are we there yet?” Or waiting for the train to arrive (with your dad in it coming home from work)?

It seemed to take for-e-ver to arrive, didn’t it?

That’s what everyone wants to know about social media marketing: When will the customers come banging on my door in droves?

First, remember how your mom said, “A watched kettle never boils”? Or, “If […]

Waiting for Facebook* Results?2016-12-11T16:09:17-08:00
10 02, 2016

And the Wiener Is…

2016-12-11T16:09:18-08:00

It’s that time of year again! Every February the family gathers around ye old television to watch a lengthy series of the year’s best commercials (at least that’s the hope) over several hours, interrupted by short bursts of something known as the Superbowl. For those of us in marketing and advertising, it’s the time of year we hope to see a burst of great creativity in those commercials.

This year’s collection of commercials were a mixed […]

And the Wiener Is…2016-12-11T16:09:18-08:00
12 08, 2015

Fundamentals of Marketing: Where to Get Started

2016-12-11T16:09:18-08:00

Some would say marketing is EVERYTHING you do for your business that makes any kind of impression on your target market, from the way that the receptionist answers the phone, to your advertising and customer service. And while it’s true that anything public-facing will make either a positive or negative impression on prospects and customers, that definition is so all-encompassing it’s not particularly helpful at understanding where to focus your attention in order to […]

Fundamentals of Marketing: Where to Get Started2016-12-11T16:09:18-08:00
14 07, 2015

Getting Creative

2016-12-11T16:09:19-08:00

You’ve heard the expression, “Make hay while the sun shines!” I’m a little late to the “haymaking,” but I wanted to comment on the recent Supreme Court case decision on marriage equality while the sun was still shining on these long summer days. (Better late than never!)

The Supremes provide great fodder for all manner of creativity this time of year when many of the past year’s rulings are given to the public and become the law of […]

Getting Creative2016-12-11T16:09:19-08:00
24 10, 2012

Mission Possible: Big Strategy

2018-01-17T15:31:10-08:00
"The person who gets the farthest is generally the one who is willing to do and dare. The sure-thing boat never gets far from shore." Dale Carnegie

I mentioned I’d been in need of a bit of inspiration and nudging as I tackle my big project. (What about you?) Mr. Carnegie (above) seemed to have the right idea: (paraphrasing) Keep at it and don’t leave your boat tethered to […]

Mission Possible: Big Strategy2018-01-17T15:31:10-08:00
18 10, 2012

Mission Possible: Big Marketing

2018-01-17T15:31:10-08:00
“It is our attitude at the beginning of a difficult task which, more than anything else, will affect its successful outcome." -William James

I’ve had a difficult task in front of my face for some time. I’ve been supremely good at finding ways to procrastinate getting this project done. There’s the really good excuse: lots of other client projects that pop up. There’s the wimp out excuse: doing […]

Mission Possible: Big Marketing2018-01-17T15:31:10-08:00
6 10, 2012

Is a Picture Worth 1000 Words?

2018-01-17T15:31:10-08:00

After discussing all the many ways you can create a photo from text or informational content earlier this week, I received a few more queries about how to make them into photos and what other options would engage fans and customers in the images.

Just in case you missed it, or if you hadn’t noticed, photos gain more attention and engagement than just these words all by themselves. Putting your words into images gives […]

Is a Picture Worth 1000 Words?2018-01-17T15:31:10-08:00
8 08, 2012

Making Your Case – A Case Study in Credibility

2018-01-17T15:31:11-08:00

Case Study Banner

“Do you have something you can leave with me?”

Inwardly you cringe when those words hit your ears.

You smile at your prospect trying to cover up your embarrassment without giving away your embarrassment at not having anything beyond your business card to give her. Your mind races to come up with an adequate excuse while you look at the office ceiling tiles clenching your teeth to stall for […]

Making Your Case – A Case Study in Credibility2018-01-17T15:31:11-08:00
8 08, 2012

12 TIPS for Creating Great Brochures

2018-01-17T15:31:11-08:00
R Cornucopia Image
Here are a dozen quick tips to ensure your product or services brochure has everything you need, everything your prospects want, and makes it a breeze to close the sale:
~ 1 ~
Determine your specific target market you aim to sell to with this brochure before any other considerations.
~ 2 ~
Create a plan to distribute your […]
12 TIPS for Creating Great Brochures2018-01-17T15:31:11-08:00
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