17 11, 2023

Wave Your Magic AI Wand

2024-03-15T11:05:09-07:00

Why should you consider using AI-generated images? The possibilities are endless, but so is the potential for abuses. You don’t want to use an AI-image while simultaneously claiming it’s a pro photographer’s work.

Wave Your Magic AI Wand2024-03-15T11:05:09-07:00
22 07, 2015

Will You Make More Sales with a Wine Label Colored Red?

2016-12-11T16:09:19-08:00

Wine Intelligence just surveyed 900 regular, wine-drinking Americans to find out if label color influences their purchasing decisions. The result?

“Our research suggests that simply changing a packaging colour can explain a 22% increase in “intent to purchase” and an increase of $0.50 of expected price (comparing Red vs. Grey).”

Voila! You can read the short report to get all the details. But it appears to be a well-planned and executed survey—not “garbage in, garbage out” […]

Will You Make More Sales with a Wine Label Colored Red?2016-12-11T16:09:19-08:00
14 07, 2015

Getting Creative

2016-12-11T16:09:19-08:00

You’ve heard the expression, “Make hay while the sun shines!” I’m a little late to the “haymaking,” but I wanted to comment on the recent Supreme Court case decision on marriage equality while the sun was still shining on these long summer days. (Better late than never!)

The Supremes provide great fodder for all manner of creativity this time of year when many of the past year’s rulings are given to the public and become the law of […]

Getting Creative2016-12-11T16:09:19-08:00
30 04, 2013

Are You Showcasing?

2016-12-11T16:09:19-08:00

Last week I attended the Napa Chamber of Commerce’s Napa Valley Business Showcase and Women in Business and Technology Symposium at the Meritage Resort. My visit had a number of purposes. (Tip #1: If you plan to attend a trade show, you better go with some specific goals in mind. Otherwise you get mighty disappointed, especially when you have to walk a long distance from where you parked your car to attend the event.)

Are You Showcasing?2016-12-11T16:09:19-08:00
29 10, 2012

Creating a Big Holiday Impact

2018-01-17T15:31:10-08:00
"I've learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel." Maya Angelou

Maya Angelou’s sentiment is never more true than during the holidays. And whether or not it’s your family, friends or customers, the statement remains true: They may forget the details of your products or services, but they don’t forget how […]

Creating a Big Holiday Impact2018-01-17T15:31:10-08:00
6 09, 2012

Why You Can’t Get 2 Different Buyers with 1 Ad

2018-01-17T15:31:11-08:00

2-for-1 Meat Sale at Raley's ad

Oh, my! We do love our “2 for 1” deals, don’t we?

Two meat products for the price of one.

(We know, of course, that the seller has priced it so they make slightly lower margins on two units even if they’ve worded it that they’re giving one item away. If they actually gave away every second unit of something, they’d go out of business!)

We […]

Why You Can’t Get 2 Different Buyers with 1 Ad2018-01-17T15:31:11-08:00
8 08, 2012

12 TIPS for Creating Great Brochures

2018-01-17T15:31:11-08:00
R Cornucopia Image
Here are a dozen quick tips to ensure your product or services brochure has everything you need, everything your prospects want, and makes it a breeze to close the sale:
~ 1 ~
Determine your specific target market you aim to sell to with this brochure before any other considerations.
~ 2 ~
Create a plan to distribute your […]
12 TIPS for Creating Great Brochures2018-01-17T15:31:11-08:00
9 03, 2012

Print Isn’t Dead!

2018-01-17T15:31:14-08:00

Just finished a new brochure for Ironwood Landcrafters. You can find a snapshot of it on my Brochures page as well as below.

Why create printed collateral in this digital day-in-age? Simple, a good fifty percent of the business and consumer world still prefers the tactile experience of holding and reading a paper brochure. It’s cast more in stone (per se) than the fleeting changes seen on […]

Print Isn’t Dead!2018-01-17T15:31:14-08:00
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