Wine Intelligence just surveyed 900 regular, wine-drinking Americans to find out if label color influences their purchasing decisions. The result?
“Our research suggests that simply changing a packaging colour can explain a 22% increase in “intent to purchase” and an increase of $0.50 of expected price (comparing Red vs. Grey).”
Voila! You can read the short report to get all the details. But it appears to be a well-planned and executed survey—not “garbage in, garbage out” […]