25 04, 2016

Measuring Website Success

2016-12-11T16:09:17-07:00April 25, 2016|Digital Marketing, Marketing, Website Design|

Several months after I launch new websites, I check on their results in my page rank software as it takes upwards of 60 days for Google’s spider bots to “crawl” the site and rank its search success. When I see that most of the keyword terms we optimized the site for generate a #1 or #2 ranking in Google results (as I did for the client above), it’s like getting a nice pat […]

7 03, 2016

Secure the Battlements!

2016-12-11T16:09:17-07:00March 7, 2016|Website Design, Website Security|

Do you use custom post types in your WordPress site? You may have some fixin’ to do…

Security experts just found a breach in which hackers manipulated a common WordPress plugin to do “bad things” (I’m leaving out the jargon) to your site.

What’s so special or unusual about this announcement? The type of hack. Most security breaches begin as brute force attacks – all those attempts to gain entry to your site via the “admin” […]

19 02, 2016

My Site Has No E-Commerce, Why Do I Need Security?

2016-12-11T16:09:17-07:00February 19, 2016|Online Marketing, Website Design, Website Security|

In the past week, President Obama has implored Americans to use greater security measures to access their online accounts and the Justice Department has demanded that Apple craft a one-time backdoor program to access terrorists’ iPhones. So digital security, in a variety of circumstances, has been at the fore.

In fact, one of my favorite WordPress plug-ins, Wordfence, sent out an attention-grabbing headline recently in their blog: “6 Million Password Attacks in 16 Hours and […]

3 12, 2015

How to Choose a Web Designer

2016-12-11T16:09:18-07:00December 3, 2015|Digital Marketing, Website Design|

Choosing a web designer or agency can be challenging. One designer may say she can build your perfect site for $500 and another for $5000.

How do you know what you’ll get for the difference? How do you know if you need the additional bells and whistles? Furthermore, how do you know you’ll be getting what you truly want and need?

Getting apples-to-apples comparative bids can be tricky. But if you can review the answers to most […]

18 07, 2015

Website Design in Your Marketing Strategy

2016-12-11T16:09:19-07:00July 18, 2015|KSVY Radio, Online Marketing, Value of Good Design, Website Design|

For any business, a website has long been as essential as we used to think business cards were. Websites serve as our business’ 24/7/365 “open store.” No matter where you are on the planet, in any time zone (as long as you have internet access), you can find out quite a lot about any business with a public website. (And with the advent of social media; open review platforms like Yelp; and searches on Google; we now […]

17 09, 2012

Should You Go Social Only?

2018-01-17T15:31:10-07:00September 17, 2012|Facebook, Marketing, Online Marketing, Social Media, Website Design|

Cover art for video: Abandon ShipThis article: Four Reasons to Jettison the Traditional Website and Go Social by Christian Briggs for Marketing Profs stopped me in my tracks (proverbially) yesterday. I had to check it out. Was someone actually advocating dumping your own paid-for, customized website in favor of only maintaining a presence on social sites like Facebook, Twitter and so on?

Oh! What he starts to […]

13 10, 2011

What’s Behind Your Curtain?

2011-10-18T21:19:05-07:00October 13, 2011|Business Success, Customer Service, Entrepreneurs, Marketing, Social Media, Website Design|

Behind the Curtain Pic
Ten years ago we wouldn’t have dreamed of revealing what’s ‘behind the curtain’ in our businesses.

Did Walt show us Mickey without his pants on? No!

Point made.

Funny thing’s happened on the road to (and through) 2011: Between the 9/11 tragedy forcing all of us to figuratively (if not literally) get naked for the TSA if we want to fly anywhere and the 2008 Economic Tragedy (at least it is for […]

13 07, 2011

Website Success Tips: The Eyes Have It

2011-10-16T22:11:38-07:00July 13, 2011|Advertising, Branding, Marketing, Online Marketing, Website Design|

What Does the Eye See?

Fifteen to twenty years ago, when you stepped off the edge of the abyss and ventured outside your office intranet, or dialed out to AOL for a foray into the wild jungles of the world wide web, you’d never know what might happen.

Would you quickly hear that funky phone connection tone when you arrived safely at AOL? Or would you end up marooned on an […]