15 03, 2024

Taking the Mystery Out of Google Ranking

2024-03-15T12:04:25-07:00

You’ve just spent a lot of time and money building your website. You’d love the world to come visit your site and have high Google ranking, but months go by and you only receive a few visitors. One was your mom. Many of my clients find Google search results to be a complete mystery to understand:

Taking the Mystery Out of Google Ranking2024-03-15T12:04:25-07:00
29 01, 2024

Get Simplified

2024-01-29T20:59:40-08:00

Simplicity has been the theme of the month in my discussions with clients recently. Establishing and maintaining simplicity in all aspects of your business can greatly accelerate success. But what exactly needs simplifying?

Get Simplified2024-01-29T20:59:40-08:00
17 11, 2023

Wave Your Magic AI Wand

2024-03-15T11:05:09-07:00

Why should you consider using AI-generated images? The possibilities are endless, but so is the potential for abuses. You don’t want to use an AI-image while simultaneously claiming it’s a pro photographer’s work.

Wave Your Magic AI Wand2024-03-15T11:05:09-07:00
21 06, 2023

How to Drive a Web Designer Crazy

2023-06-21T21:35:47-07:00

It’s possible you’ve never looked at your website traffic reports. (How many visit? How long do they stay? Which pages do they visit?) But I do configure Google Analytics for every site I build. Even if you don’t review the analytics, I do.

How to Drive a Web Designer Crazy2023-06-21T21:35:47-07:00
9 02, 2022

Site Engagement vs Site Viewing

2022-02-17T12:45:57-08:00

They look around your site. Make a decision to fill out a contact form (or not). And leave. Not much in terms of “engaging the visitor,” is it? This is the most common interaction (if you can call it that) between visitors and websites (excepting ecommerce sites – a whole other animal). But is it effective? This level of engagement (if you can call it that) is akin to flipping on the news or some other TV show. You look. You leave. Do you remember what you saw or what was said? Probably not...

Site Engagement vs Site Viewing2022-02-17T12:45:57-08:00
10 10, 2020

Case Study: Olives Unlimited

2024-02-24T10:07:07-08:00

A prospective client asked initially for me to update their site as the original site designer was no longer available. "Sure," I responded. "Send me your updates." Their list was minor. "Can you add these 3 photos and captions?" I began asking questions: "What are you trying to accomplish with your website? Who are you trying to reach? What were you hoping it would do that it's not?" This level of probing opened the floodgates. No one had ever asked about their goals. (Hint #1 - Never expect site visitors to show up just because you build a site!) Turns out they had quite a lot of terrific products and not too many buyers as of yet.

Case Study: Olives Unlimited2024-02-24T10:07:07-08:00
25 04, 2016

Measuring Website Success

2016-12-11T16:09:17-08:00

Several months after I launch new websites, I check on their results in my page rank software as it takes upwards of 60 days for Google’s spider bots to “crawl” the site and rank its search success. When I see that most of the keyword terms we optimized the site for generate a #1 or #2 ranking in Google results (as I did for the client above), it’s like getting a nice pat […]

Measuring Website Success2016-12-11T16:09:17-08:00
7 03, 2016

Secure the Battlements!

2016-12-11T16:09:17-08:00

Do you use custom post types in your WordPress site? You may have some fixin’ to do…

Security experts just found a breach in which hackers manipulated a common WordPress plugin to do “bad things” (I’m leaving out the jargon) to your site.

What’s so special or unusual about this announcement? The type of hack. Most security breaches begin as brute force attacks – all those attempts to gain entry to your site via the “admin” […]

Secure the Battlements!2016-12-11T16:09:17-08:00
19 02, 2016

My Site Has No E-Commerce, Why Do I Need Security?

2016-12-11T16:09:17-08:00

In the past week, President Obama has implored Americans to use greater security measures to access their online accounts and the Justice Department has demanded that Apple craft a one-time backdoor program to access terrorists’ iPhones. So digital security, in a variety of circumstances, has been at the fore.

In fact, one of my favorite WordPress plug-ins, Wordfence, sent out an attention-grabbing headline recently in their blog: “6 Million Password Attacks in 16 Hours and […]

My Site Has No E-Commerce, Why Do I Need Security?2016-12-11T16:09:17-08:00
3 12, 2015

How to Choose a Web Designer

2016-12-11T16:09:18-08:00

Choosing a web designer or agency can be challenging. One designer may say she can build your perfect site for $500 and another for $5000.

How do you know what you’ll get for the difference? How do you know if you need the additional bells and whistles? Furthermore, how do you know you’ll be getting what you truly want and need?

Getting apples-to-apples comparative bids can be tricky. But if you can review the answers to most […]

How to Choose a Web Designer2016-12-11T16:09:18-08:00
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