20 02, 2025

Speed – Adapt fast, thrive long

2025-03-10T16:07:46-07:00

Adapt Fast, Thrive Long - The early bird gets the worm! Or, in this case, the hawk gets the grasshopper (at least that’s what it looks like to me in the above photo). Speed is this species’ preferred tool for success (as it is also for cheetah, peregrine falcons, and others in the animal kingdom). Speed is king!

Speed – Adapt fast, thrive long2025-03-10T16:07:46-07:00
9 01, 2025

Repetition – Marketing’s Secret Weapon

2025-02-20T18:36:40-08:00

Repetition, as an element of business, seeps into every corner, nook and cranny: First, there’s repetition of your core message. This ensures your business comes to mind right away when someone has a need for your services.

Repetition – Marketing’s Secret Weapon2025-02-20T18:36:40-08:00
14 11, 2024

Chamber Chat with Cornucopia Creations

2026-04-08T11:17:25-07:00

On-Air with Executive Director Mark Bodenhamer - Marketing tip: Join the local business community! Cutting to the chase, click the play button below to zip through my 15-minute interview on “Chamber Chat” with the Sonoma Valley Chamber of Commerce’s executive director. Like all good businessmen, Mark cuts to the chase in this fast-paced Q&A.

Chamber Chat with Cornucopia Creations2026-04-08T11:17:25-07:00
1 10, 2023

Use the SWOT Analysis

2025-02-06T14:12:15-08:00

What’s a SWOT Analysis? Not to be confused with the verb “to swat” (an action I was increasingly using in late summer as the flies invaded my house), the SWOT analysis came to mind while eradicating my kitchen of the annoying flying creatures. Why? (They do sound similar…) We need fast, efficient tools for making good decisions. SWOT analysis quickly provides great perspective, from multiple angles.

Use the SWOT Analysis2025-02-06T14:12:15-08:00
1 03, 2018

Waiting for Marketing Results

2022-02-09T22:04:54-08:00

Anticipation. It fuels the world! Just like waiting for that perfect cup of coffee, every business owner has a vision of what will happen once their marketing campaign kicks in and sends a flood of new business to them. If you’re like the zillions of coffee lovers in the world, you anticipate the aroma of percolating coffee and espresso. You know exactly how you feel when you get that warm ceramic mug in your hands, watching the steam swirl above and dissipate into the morning air. Then there’s the warm ‘n’ fuzzy feeling of your coffee drifting down your gullet as you swallow the first sip. Ahhhhh! But what happens when you think you’ve waiting too long for that coffee to be served?

Waiting for Marketing Results2022-02-09T22:04:54-08:00
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