On August 26, 2020, KSVY radio in Sonoma, California, celebrated the centennial of the passage of the 19th amendment to the U.S. Constitution. Click to take a deeper dive into this fascinating piece of history.
Anticipation. It fuels the world! Just like waiting for that perfect cup of coffee, every business owner has a vision of what will happen once their marketing campaign kicks in and sends a flood of new business to them. If you’re like the zillions of coffee lovers in the world, you anticipate the aroma of percolating coffee and espresso. You know exactly how you feel when you get that warm ceramic mug in your hands, watching the steam swirl above and dissipate into the morning air. Then there’s the warm ‘n’ fuzzy feeling of your coffee drifting down your gullet as you swallow the first sip. Ahhhhh! But what happens when you think you’ve waiting too long for that coffee to be served?
For Bonnie Walner, owner of RE:Design in Sonoma, her work as an interior designer and master gardener is most satisfactory when the client beams with pride and joy at finally having the home of their dreams.
While many still incorrectly assume employing an interior designer is a luxury, Bonnie explains in this episode of “Marcia’s Medleys” that most clients actually save money using her services AND get a beautiful home all […]
Bill Welch’s Northern Lights Electric has been turning on the power for Sonoma homes and businesses for forty years. He didn’t start in Sonoma, but a few wayward sheep did change the trajectory of things along the way. (More on that later.)
With a long family history as electricians (and his son currently running with the torch in the family business), Bill Welch described the growth of his business. From staking out construction sites, inevitably […]
You’re an entrepreneur.
You got into business for yourself so that you could call all your own shots. You relished the idea that every last decision about the business to be made by you.
But when you began your business you had no idea how many different hats you’d have to wear to make your business successful. Now you’ve got too many decisions to make and you’re worried you’ve begun to second guess yourself. Which decisions […]
The Need for Peace vs. The Need for New Customers
Your eyes are closed, muscles are slack, as creams and ointments are gently massaged into your skin, giving you the most luxuriant feeling of total relaxation and calm. All of the sudden the sound of a hairdryer firing up blasts through the quiet, breaking your mood. Next, you hear several voices chattering energetically further shattering your sense of sanctuary. And the thought begins dawn on […]
“Woof! Woof! Woof!”
This may be one of the most enthusiast patient referrals ever given. But unfortunately, as Rich Lee, co-owner of Arroyo Veterinary Hospital in Sonoma, Calif., likes to point out, “Pets don’t talk!” So we’ll never know if that was, “Arroyo Vet is great!” or “Let me at that postman!”
Thus, the need for a way to market excellent veterinary services is stronger than ever.
Our pets may be referring their dog and […]
Some would say marketing is EVERYTHING you do for your business that makes any kind of impression on your target market, from the way that the receptionist answers the phone, to your advertising and customer service. And while it’s true that anything public-facing will make either a positive or negative impression on prospects and customers, that definition is so all-encompassing it’s not particularly helpful at understanding where to focus your attention in order to […]
You’ve just bought a new car. Feeling carefree and mighty pleased with yourself, you enjoy the drive home. Upon backing into the driveway to park, however, your brain plays a trick on you, and just as in “Ferris Bueller’s Day Off,” somehow you accidentally hit the wrong pedal when you intend to park. Your brand new, beautiful car lunges through the garage at top speed and out through the backwall, which unfortunately is on […]
For any business, a website has long been as essential as we used to think business cards were. Websites serve as our business’ 24/7/365 “open store.” No matter where you are on the planet, in any time zone (as long as you have internet access), you can find out quite a lot about any business with a public website. (And with the advent of social media; open review platforms like Yelp; and searches on Google; we now […]