They look around your site. Make a decision to fill out a contact form (or not). And leave. Not much in terms of “engaging the visitor,” is it? This is the most common interaction (if you can call it that) between visitors and websites (excepting ecommerce sites – a whole other animal). But is it effective? This level of engagement (if you can call it that) is akin to flipping on the news or some other TV show. You look. You leave. Do you remember what you saw or what was said? Probably not...