They look around your site. Make a decision to fill out a contact form (or not). And leave. Not much in terms of “engaging the visitor,” is it? This is the most common interaction (if you can call it that) between visitors and websites (excepting ecommerce sites – a whole other animal). But is it effective? This level of engagement (if you can call it that) is akin to flipping on the news or some other TV show. You look. You leave. Do you remember what you saw or what was said? Probably not...
For any business, a website has long been as essential as we used to think business cards were. Websites serve as our business’ 24/7/365 “open store.” No matter where you are on the planet, in any time zone (as long as you have internet access), you can find out quite a lot about any business with a public website. (And with the advent of social media; open review platforms like Yelp; and searches on Google; we now […]
A few years back I wrote about how many impressions it takes for a prospect to recognize, ponder and eventually take action on your marketing efforts. In it I told the story of a gentleman who had taken up to 20 ad impressions to register, consider and finally, ask his wife to buy the product in question. (It was 1885 after all.)
Reading through the gentleman’s emotional response after each impression was a bit like […]
Why create printed collateral in this digital day-in-age? Simple, a good fifty percent of the business and consumer world still prefers the tactile experience of holding and reading a paper brochure. It’s cast more in stone (per se) than the fleeting changes seen on […]
Part 3 on the Elements of Good Design
Coke vs. Pepsi – a familiar battle, no?
(No, I’m not asking you to draw a connection between soccer and these cola brands.)
Last year Pepsi didn’t run a single ad in the Super Bowl. This year they did, along with arch rival, Coke. Turns out Pepsi got a big surprise last year: Social media […]
Part 2 on the Elements of Good Design
Do you ever stop to look at an ad in a magazine, billboard or newspaper just because it looks great?
That’s what advertisers are hoping – even if you’re not the target market.
Getting folks to stop and look at a printed ad or an online banner ad is the name of the game. Some marketing executives estimate we are bombarded by […]
Part 1 on the Elements of Good Design
Dot, I cannot read this word.
Dot (she looks at the notebook):
What? Not […]