9 02, 2022

Site Engagement vs Site Viewing

2022-02-17T12:45:57-08:00

They look around your site. Make a decision to fill out a contact form (or not). And leave. Not much in terms of “engaging the visitor,” is it? This is the most common interaction (if you can call it that) between visitors and websites (excepting ecommerce sites – a whole other animal). But is it effective? This level of engagement (if you can call it that) is akin to flipping on the news or some other TV show. You look. You leave. Do you remember what you saw or what was said? Probably not...

Site Engagement vs Site Viewing2022-02-17T12:45:57-08:00
18 07, 2015

Website Design in Your Marketing Strategy

2016-12-11T16:09:19-08:00

For any business, a website has long been as essential as we used to think business cards were. Websites serve as our business’ 24/7/365 “open store.” No matter where you are on the planet, in any time zone (as long as you have internet access), you can find out quite a lot about any business with a public website. (And with the advent of social media; open review platforms like Yelp; and searches on Google; we now […]

Website Design in Your Marketing Strategy2016-12-11T16:09:19-08:00
11 04, 2013

Create a Good Sucking Sound

2018-01-17T15:31:08-08:00

A few years back I wrote about how many impressions it takes for a prospect to recognize, ponder and eventually take action on your marketing efforts. In it I told the story of a gentleman who had taken up to 20 ad impressions to register, consider and finally, ask his wife to buy the product in question. (It was 1885 after all.)

Reading through the gentleman’s emotional response after each impression was a bit like […]

Create a Good Sucking Sound2018-01-17T15:31:08-08:00
9 03, 2012

Print Isn’t Dead!

2018-01-17T15:31:14-08:00

Just finished a new brochure for Ironwood Landcrafters. You can find a snapshot of it on my Brochures page as well as below.

Why create printed collateral in this digital day-in-age? Simple, a good fifty percent of the business and consumer world still prefers the tactile experience of holding and reading a paper brochure. It’s cast more in stone (per se) than the fleeting changes seen on […]

Print Isn’t Dead!2018-01-17T15:31:14-08:00
13 04, 2011

The Value of Good Design

2011-10-24T00:20:49-07:00

Part 3 on the Elements of Good Design

Amnesty International - Soccer Ball Ad for Puerto Rico 2008
Coke vs. Pepsi – a familiar battle, no?

(No, I’m not asking you to draw a connection between soccer and these cola brands.)

Last year Pepsi didn’t run a single ad in the Super Bowl. This year they did, along with arch rival, Coke. Turns out Pepsi got a big surprise last year: Social media […]

The Value of Good Design2011-10-24T00:20:49-07:00
16 03, 2011

Made You Look!

2011-10-24T01:02:41-07:00

Part 2 on the Elements of Good Design

Lamborghini Driving Ad

Do you ever stop to look at an ad in a magazine, billboard or newspaper just because it looks great?

That’s what advertisers are hoping – even if you’re not the target market.

Getting folks to stop and look at a printed ad or an online banner ad is the name of the game. Some marketing executives estimate we are bombarded by […]

Made You Look!2011-10-24T01:02:41-07:00
9 03, 2011

Sunday – NOT in the Park – But at My Desk

2011-10-24T01:14:38-07:00

Part 1 on the Elements of Good Design

Sunday Afternoon on the Island of La Grande Jatte

George:
“Order”
“Design”
“Tension”
“Composition”
“Balance”
“Light”
Dot, I cannot read this word.

Dot (she looks at the notebook):
“Harmony”

These were George Seurat’s words in Stephen Sondheim’s fabulous musical, “Sunday in the Park with George.” Between his stunning painting (one of my favorites) and his notes above, it pretty much summarizes what you need to know about design.

What? Not […]

Sunday – NOT in the Park – But at My Desk2011-10-24T01:14:38-07:00
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