Why it Works
If you could see your site visitors’ faces through the screen, this is what you want to see in the picture above. They’re happy and engaged with what they’re viewing on the screen. Chances are they’re thinking positively about this business or service.
By asking your visitors to click to make choices to proceed (or not), each click becomes a commitment. It’s a tiny step further to engage with you. It’s also a clear pathway towards progress: click to take the next step. People like to feel they are making progress. Not doing anything is akin to inaction and indecision. With each call-to-action (which is what each button click is) your visitor is one step closer to buying your program, service or product. With each click, the brain is receiving the signal that it’s on the right path.
Make it a Game
Clicking is fun. A zillion online gaming systems have long proved that it keeps players coming back for more. Even for a simple blog post like this one, it is, in essence, gamification. The visitor must make choices to proceed. Here are a few ways that helps you as the website owner:
- You’ll find out what visitors are truly interested in (or not).
- The more engaged visitors are in your site, the less likely they are to leave.
- The longer they stay on your site, the more your search results ranking improves.
- Another bonus is the warm ‘n’ fuzzy feeling left with visitors.
Whaaaaaaaaaat? Trust me, you care about your visitors feeling good about your site; it makes them feel better about you. And if you’re in business to gain more business, you want more goodwill.
Back to the warm ‘n’ fuzzy: When your visitors are interacting with your site, answering questions, being taken for a journey on your site, it feels like an adventure. It feels like fun! We learn when we’re having fun. We don’t learn when activities stress us out or make things harder for us. So reduce the friction.
Make learning about you, your business, and your offering to the visitor, easier to understand and easier to learn about. The visitors will be far more likely to pick up the phone, click the buy button, and fill out the “contact me” information when you do.