They look around your site. Make a decision to fill out a contact form (or not). And leave. Not much in terms of “engaging the visitor,” is it? This is the most common interaction (if you can call it that) between visitors and websites (excepting ecommerce sites – a whole other animal). But is it effective? This level of engagement (if you can call it that) is akin to flipping on the news or some other TV show. You look. You leave. Do you remember what you saw or what was said? Probably not...
Is My Digital Marketing Working?
The answer depends upon whether or not you have some goals and expectations for what digital marketing should bring to your business’ growth.
I am surprised when I ask this of clients and many say, “I had no idea what to expect.” Really? Why on earth would you spend money on any marketing without some expectation? But in recent survey, fully 46% of small business owners said they didn’t know if their […]
Where do customers come from?
Ask them! If you’re not already collecting this data, start today!
“I don’t remember,” can be heard frequently from customers who don’t want to be bothered with answering the query.
Rather than letting them off the hook, consider the consequences of not knowing: You won’t be able to predict the growth of your business if you don’t know where it’s coming from or at what frequency. It also leaves you in the dark […]