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You’ve just spent a lot of time and money building your website. You’d love the world to come visit your site and have high Google ranking, but months go by and you only receive a few visitors. One was your mom. Many of my clients find Google search results to be a complete mystery to understand:
Simplicity has been the theme of the month in my discussions with clients recently. Establishing and maintaining simplicity in all aspects of your business can greatly accelerate success. But what exactly needs simplifying?
Why should you consider using AI-generated images? The possibilities are endless, but so is the potential for abuses. You don’t want to use an AI-image while simultaneously claiming it’s a pro photographer’s work.
It’s possible you’ve never looked at your website traffic reports. (How many visit? How long do they stay? Which pages do they visit?) But I do configure Google Analytics for every site I build. Even if you don’t review the analytics, I do.
They look around your site. Make a decision to fill out a contact form (or not). And leave. Not much in terms of “engaging the visitor,” is it? This is the most common interaction (if you can call it that) between visitors and websites (excepting ecommerce sites – a whole other animal). But is it effective? This level of engagement (if you can call it that) is akin to flipping on the news or some other TV show. You look. You leave. Do you remember what you saw or what was said? Probably not...
A prospective client asked initially for me to update their site as the original site designer was no longer available. "Sure," I responded. "Send me your updates." Their list was minor. "Can you add these 3 photos and captions?" I began asking questions: "What are you trying to accomplish with your website? Who are you trying to reach? What were you hoping it would do that it's not?" This level of probing opened the floodgates. No one had ever asked about their goals. (Hint #1 - Never expect site visitors to show up just because you build a site!) Turns out they had quite a lot of terrific products and not too many buyers as of yet.
One designer quotes you $500. Another quotes $5,000. How do you know what you're actually getting — and whether either one is right for your business? Choosing a web designer isn't just about price or portfolio. It's about process, ownership, strategy, and whether the person...
Bountiful Ideas in Modern Marketing & Design
707.721.1095
Marcia@CornucopiaCreations.com
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Based in Sonoma County | Serving the North Bay, San Francisco Bay Area, and clients nationwide
© Copyright | Cornucopia Creations | All Rights Reserved | Privacy Policy
Based in Sonoma County | Serving the North Bay, San Francisco Bay Area, and clients nationwide
