A prospective client asked initially for me to update their site as the original site designer was no longer available. "Sure," I responded. "Send me your updates." Their list was minor. "Can you add these 3 photos and captions?" I began asking questions: "What are you trying to accomplish with your website? Who are you trying to reach? What were you hoping it would do that it's not?" This level of probing opened the floodgates. No one had ever asked about their goals. (Hint #1 - Never expect site visitors to show up just because you build a site!) Turns out they had quite a lot of terrific products and not too many buyers as of yet.
You’ve overcome the obstacles of remembering to ask, or being afraid to ask, for testimonials. You’ve worked out the best methods for asking to get succinct and wonderful reviews from your clients. Now what?
It’s time to choose one or more methods to obtain them. The first obstacle to overcome is that those great reviews are still stuck in your customers’ heads. How do you get them onto your own site(s) so that they’re useful to […]
In How to Get a Great Testimonial (Part 1), we addressed how to overcome the initial hurdles of getting great testimonials. By now you should be past the fear of, or forgetting to, ask for raving reviews of your work.
You’ve now asked for the testimonial – at the right time (when the customer is most happy with her purchase), using the right medium (email, online, phone, snail mail…) How can you ensure […]
Ever since Amazon seamlessly melded products with their consumer reviews, B2B and B2C businesses have been working to incorporate reviews and testimonials into their on- and off-line communications. It’s understandable since rave reviews go a long way towards shortening the typical sales cycle and converting at a higher rate. (“If “Frustrated Jane” love this service, then the likelihood I will too just went up considerably.”)
“I Forget to Ask for Testimonials”
Here’s a short list of obstacles […]