Case Study: Olives UnlimitedMarcia Macomber2022-02-09T17:05:37-08:00
A prospective client asked initially for me to update their site as the original site designer was no longer available. "Sure," I responded. "Send me your updates." Their list was minor. "Can you add these 3 photos and captions?" I began asking questions: "What are you trying to accomplish with your website? Who are you trying to reach? What were you hoping it would do that it's not?" This level of probing opened the floodgates. No one had ever asked about their goals. (Hint #1 - Never expect site visitors to show up just because you build a site!) Turns out they had quite a lot of terrific products and not too many buyers as of yet.