Avatar photo

About Marcia Macomber

Bringing a cornucopia of services to her clients, Marcia provides graphic design, market strategy, social media, copywriting, website, video and many other services. Too impatient to wait for others to deliver the goods, Marcia prefers to usher projects from the twinkle in a client's eye to the finishing touches on a big stage. What are you dreaming you need to market your business?
16 01, 2018

Where do customers come from?

2018-01-31T10:32:48-08:00

Where do customers come from?

Ask them! If you’re not already collecting this data, start today!

“I don’t remember,” can be heard frequently from customers who don’t want to be bothered with answering the query.

Rather than letting them off the hook, consider the consequences of not knowing: You won’t be able to predict the growth of your business if you don’t know where it’s coming from or at what frequency. It also leaves you in the dark […]

Where do customers come from?2018-01-31T10:32:48-08:00
25 04, 2016

Measuring Website Success

2016-12-11T16:09:17-08:00

Several months after I launch new websites, I check on their results in my page rank software as it takes upwards of 60 days for Google’s spider bots to “crawl” the site and rank its search success. When I see that most of the keyword terms we optimized the site for generate a #1 or #2 ranking in Google results (as I did for the client above), it’s like getting a nice pat […]

Measuring Website Success2016-12-11T16:09:17-08:00
14 03, 2016

Waiting for Facebook* Results?

2016-12-11T16:09:17-08:00

As a child, do you remember bugging your mom, “When’s supper gonna be ready?” Or, “Are we there yet?” Or waiting for the train to arrive (with your dad in it coming home from work)?

It seemed to take for-e-ver to arrive, didn’t it?

That’s what everyone wants to know about social media marketing: When will the customers come banging on my door in droves?

First, remember how your mom said, “A watched kettle never boils”? Or, “If […]

Waiting for Facebook* Results?2016-12-11T16:09:17-08:00
7 03, 2016

Secure the Battlements!

2016-12-11T16:09:17-08:00

Do you use custom post types in your WordPress site? You may have some fixin’ to do…

Security experts just found a breach in which hackers manipulated a common WordPress plugin to do “bad things” (I’m leaving out the jargon) to your site.

What’s so special or unusual about this announcement? The type of hack. Most security breaches begin as brute force attacks – all those attempts to gain entry to your site via the “admin” […]

Secure the Battlements!2016-12-11T16:09:17-08:00
23 02, 2016

What Does It Take for Successful Facebook Marketing?

2016-12-11T16:09:17-08:00

A recent report on Marketing Profs provided interesting statistics to see how businesses stacked up against one another on this topic. A key finding by research  firm TrackMaven in the report, was the overall decline in consumer engagement. That wasn’t particularly surprising. But what got my attention was the sheer volume (or lack thereof) of work involved. And I’ve been pondering the results ever since to see how it compares with my own clients’ results. […]

What Does It Take for Successful Facebook Marketing?2016-12-11T16:09:17-08:00
19 02, 2016

My Site Has No E-Commerce, Why Do I Need Security?

2016-12-11T16:09:17-08:00

In the past week, President Obama has implored Americans to use greater security measures to access their online accounts and the Justice Department has demanded that Apple craft a one-time backdoor program to access terrorists’ iPhones. So digital security, in a variety of circumstances, has been at the fore.

In fact, one of my favorite WordPress plug-ins, Wordfence, sent out an attention-grabbing headline recently in their blog: “6 Million Password Attacks in 16 Hours and […]

My Site Has No E-Commerce, Why Do I Need Security?2016-12-11T16:09:17-08:00
10 02, 2016

And the Wiener Is…

2016-12-11T16:09:18-08:00

It’s that time of year again! Every February the family gathers around ye old television to watch a lengthy series of the year’s best commercials (at least that’s the hope) over several hours, interrupted by short bursts of something known as the Superbowl. For those of us in marketing and advertising, it’s the time of year we hope to see a burst of great creativity in those commercials.

This year’s collection of commercials were a mixed […]

And the Wiener Is…2016-12-11T16:09:18-08:00
11 01, 2016

Do you know what GE is?

2016-02-23T14:58:52-08:00

I could be wrong, of course, but this TV commercial has been irritating me since it launched last September. Perhaps you’ve seen it?

https://youtu.be/OvfU1NpCJQQ

This is just one in a series of commercials, “What’s the Matter with Owen?” But here’s the short version of the story: A just-out-of-college twenty-something proudly tells his friends he landed a job programming for GE. They look disappointed and confused, inquiring why he won’t be doing the great things […]

Do you know what GE is?2016-02-23T14:58:52-08:00
20 12, 2015

Facebook Wants You to Talk to Your Fans and Customers!

2016-12-11T16:09:18-08:00

Facebook recently introduced yet another upgrade to their services in an effort to further entice business page owners to improve their interactions with fans and customers. This is but one in a string of changes (seemingly for the good!) that has been rolled out since summer. Many are introduced without fanfare, leaving users to speculate their purpose and benefits.

This latest change came in mighty handy for me recently as I went to reply to a […]

Facebook Wants You to Talk to Your Fans and Customers!2016-12-11T16:09:18-08:00
3 12, 2015

How to Choose a Web Designer

2016-12-11T16:09:18-08:00

Choosing a web designer or agency can be challenging. One designer may say she can build your perfect site for $500 and another for $5000.

How do you know what you’ll get for the difference? How do you know if you need the additional bells and whistles? Furthermore, how do you know you’ll be getting what you truly want and need?

Getting apples-to-apples comparative bids can be tricky. But if you can review the answers to most […]

How to Choose a Web Designer2016-12-11T16:09:18-08:00
Go to Top