Marcia Macomber

About Marcia Macomber

Bringing a cornucopia of services to her clients, Marcia provides graphic design, market strategy, social media, copywriting, website, video and many other services. Too impatient to wait for others to deliver the goods, Marcia prefers to usher projects from the twinkle in a client's eye to the finishing touches on a big stage. What are you dreaming you need to market your business?
19 02, 2016

My Site Has No E-Commerce, Why Do I Need Security?

2016-12-11T16:09:17-07:00February 19, 2016|Online Marketing, Website Design, Website Security|

In the past week, President Obama has implored Americans to use greater security measures to access their online accounts and the Justice Department has demanded that Apple craft a one-time backdoor program to access terrorists’ iPhones. So digital security, in a variety of circumstances, has been at the fore.

In fact, one of my favorite WordPress plug-ins, Wordfence, sent out an attention-grabbing headline recently in their blog: “6 Million Password Attacks in 16 Hours and […]

10 02, 2016

And the Wiener Is…

2016-12-11T16:09:18-07:00February 10, 2016|Advertising, Branding, Online Marketing, Social Media, Video Advertising|

It’s that time of year again! Every February the family gathers around ye old television to watch a lengthy series of the year’s best commercials (at least that’s the hope) over several hours, interrupted by short bursts of something known as the Superbowl. For those of us in marketing and advertising, it’s the time of year we hope to see a burst of great creativity in those commercials.

This year’s collection of commercials were a mixed […]

11 01, 2016

Do you know what GE is?

2016-02-23T14:58:52-07:00January 11, 2016|Advertising, Marketing, Online Marketing|

I could be wrong, of course, but this TV commercial has been irritating me since it launched last September. Perhaps you’ve seen it?

https://youtu.be/OvfU1NpCJQQ

This is just one in a series of commercials, “What’s the Matter with Owen?” But here’s the short version of the story: A just-out-of-college twenty-something proudly tells his friends he landed a job programming for GE. They look disappointed and confused, inquiring why he won’t be doing the great things […]

20 12, 2015

Facebook Wants You to Talk to Your Fans and Customers!

2016-12-11T16:09:18-07:00December 20, 2015|Digital Marketing, Facebook, Marketing, Online Marketing|

Facebook recently introduced yet another upgrade to their services in an effort to further entice business page owners to improve their interactions with fans and customers. This is but one in a string of changes (seemingly for the good!) that has been rolled out since summer. Many are introduced without fanfare, leaving users to speculate their purpose and benefits.

This latest change came in mighty handy for me recently as I went to reply to a […]

3 12, 2015

How to Choose a Web Designer

2016-12-11T16:09:18-07:00December 3, 2015|Digital Marketing, Website Design|

Choosing a web designer or agency can be challenging. One designer may say she can build your perfect site for $500 and another for $5000.

How do you know what you’ll get for the difference? How do you know if you need the additional bells and whistles? Furthermore, how do you know you’ll be getting what you truly want and need?

Getting apples-to-apples comparative bids can be tricky. But if you can review the answers to most […]

19 11, 2015

Maximizing Your Marketing Efforts

2016-12-11T16:09:18-07:00November 19, 2015|Marketing|

How do you get the biggest bang for your marketing buck?

Answer: Cross platform integration!

Sounds terribly geeky, right? Let me explain: The more marketing venues on which you have an active presence that also send viewers to your other active venues, the more you increase the possibility you’ll convert interested parties into sales. Repeat your message on as many platforms as you can.

Chances are you’ll reach more of your audience by appearing on several different venues – […]

15 10, 2015

All the Comforts of Home Leads to Business Success

2016-12-11T16:09:18-07:00October 15, 2015|Good Business Practices, KSVY Radio, Marketing|

For Bonnie Walner, owner of RE:Design in Sonoma, her work as an interior designer and master gardener is most satisfactory when the client beams with pride and joy at finally having the home of their dreams.

While many still incorrectly assume employing an interior designer is a luxury, Bonnie explains in this episode of “Marcia’s Medleys” that most clients actually save money using her services AND get a beautiful home all […]

13 10, 2015

Turning the Light on an Electrical Career

2016-12-11T16:09:18-07:00October 13, 2015|Business Success, KSVY Radio, Marketing|

Bill Welch’s Northern Lights Electric has been turning on the power for Sonoma homes and businesses for forty years. He didn’t start in Sonoma, but a few wayward sheep did change the trajectory of things along the way. (More on that later.)

With a long family history as electricians (and his son currently running with the torch in the family business), Bill Welch described the growth of his business. From staking out construction sites, inevitably […]

8 09, 2015

How Coaching Keeps You on the Road to Success

2016-12-11T16:09:18-07:00September 8, 2015|Business Success, Entrepreneurs, KSVY Radio|

You’re an entrepreneur.

You got into business for yourself so that you could call all your own shots. You relished the idea that every last decision about the business to be made by you.

But when you began your business you had no idea how many different hats you’d have to wear to make your business successful. Now you’ve got too many decisions to make and you’re worried you’ve begun to second guess yourself. Which decisions […]

3 09, 2015

Creating a Fresh Face for a Salon Business

2016-12-11T16:09:18-07:00September 3, 2015|Entrepreneurs, KSVY Radio, Marketing|


The Need for Peace vs. The Need for New Customers

Your eyes are closed, muscles are slack, as creams and ointments are gently massaged into your skin, giving you the most luxuriant feeling of total relaxation and calm. All of the sudden the sound of a hairdryer firing up blasts through the quiet, breaking your mood. Next, you hear several voices chattering energetically further shattering your sense of sanctuary. And the thought begins dawn on […]