19 11, 2015

Maximizing Your Marketing Efforts

2016-12-11T16:09:18-08:00

How do you get the biggest bang for your marketing buck?

Answer: Cross platform integration!

Sounds terribly geeky, right? Let me explain: The more marketing venues on which you have an active presence that also send viewers to your other active venues, the more you increase the possibility you’ll convert interested parties into sales. Repeat your message on as many platforms as you can.

Chances are you’ll reach more of your audience by appearing on several different venues – […]

Maximizing Your Marketing Efforts2016-12-11T16:09:18-08:00
15 10, 2015

All the Comforts of Home Leads to Business Success

2016-12-11T16:09:18-08:00

For Bonnie Walner, owner of RE:Design in Sonoma, her work as an interior designer and master gardener is most satisfactory when the client beams with pride and joy at finally having the home of their dreams.

While many still incorrectly assume employing an interior designer is a luxury, Bonnie explains in this episode of “Marcia’s Medleys” that most clients actually save money using her services AND get a beautiful home all […]

All the Comforts of Home Leads to Business Success2016-12-11T16:09:18-08:00
13 10, 2015

Turning the Light on an Electrical Career

2016-12-11T16:09:18-08:00

Bill Welch’s Northern Lights Electric has been turning on the power for Sonoma homes and businesses for forty years. He didn’t start in Sonoma, but a few wayward sheep did change the trajectory of things along the way. (More on that later.)

With a long family history as electricians (and his son currently running with the torch in the family business), Bill Welch described the growth of his business. From staking out construction sites, inevitably […]

Turning the Light on an Electrical Career2016-12-11T16:09:18-08:00
8 09, 2015

How Coaching Keeps You on the Road to Success

2016-12-11T16:09:18-08:00

You’re an entrepreneur.

You got into business for yourself so that you could call all your own shots. You relished the idea that every last decision about the business to be made by you.

But when you began your business you had no idea how many different hats you’d have to wear to make your business successful. Now you’ve got too many decisions to make and you’re worried you’ve begun to second guess yourself. Which decisions […]

How Coaching Keeps You on the Road to Success2016-12-11T16:09:18-08:00
3 09, 2015

Creating a Fresh Face for a Salon Business

2016-12-11T16:09:18-08:00

The Need for Peace vs. The Need for New Customers

Your eyes are closed, muscles are slack, as creams and ointments are gently massaged into your skin, giving you the most luxuriant feeling of total relaxation and calm. All of the sudden the sound of a hairdryer firing up blasts through the quiet, breaking your mood. Next, you hear several voices chattering energetically further shattering your sense of sanctuary. And the thought begins dawn on […]

Creating a Fresh Face for a Salon Business2016-12-11T16:09:18-08:00
30 08, 2015

Woof! Marketing a Successful Veterinary Practice

2016-12-11T16:09:18-08:00

“Woof! Woof! Woof!”

This may be one of the most enthusiast patient referrals ever given. But unfortunately, as Rich Lee, co-owner of Arroyo Veterinary Hospital in Sonoma, Calif., likes to point out, “Pets don’t talk!” So we’ll never know if that was, “Arroyo Vet is great!” or “Let me at that postman!”

Thus, the need for a way to market excellent veterinary services is stronger than ever.

Our pets may be referring their dog and […]

Woof! Marketing a Successful Veterinary Practice2016-12-11T16:09:18-08:00
12 08, 2015

Fundamentals of Marketing: Where to Get Started

2016-12-11T16:09:18-08:00

Some would say marketing is EVERYTHING you do for your business that makes any kind of impression on your target market, from the way that the receptionist answers the phone, to your advertising and customer service. And while it’s true that anything public-facing will make either a positive or negative impression on prospects and customers, that definition is so all-encompassing it’s not particularly helpful at understanding where to focus your attention in order to […]

Fundamentals of Marketing: Where to Get Started2016-12-11T16:09:18-08:00
5 08, 2015

Insuring for Success: Use Proven Marketing Systems to Reduce Risk

2016-12-11T16:09:19-08:00

You’ve just bought a new car. Feeling carefree and mighty pleased with yourself, you enjoy the drive home. Upon backing into the driveway to park, however, your brain plays a trick on you, and just as in “Ferris Bueller’s Day Off,” somehow you accidentally hit the wrong pedal when you intend to park. Your brand new, beautiful car lunges through the garage at top speed and out through the backwall, which unfortunately is on […]

Insuring for Success: Use Proven Marketing Systems to Reduce Risk2016-12-11T16:09:19-08:00
22 07, 2015

Will You Make More Sales with a Wine Label Colored Red?

2016-12-11T16:09:19-08:00

Wine Intelligence just surveyed 900 regular, wine-drinking Americans to find out if label color influences their purchasing decisions. The result?

“Our research suggests that simply changing a packaging colour can explain a 22% increase in “intent to purchase” and an increase of $0.50 of expected price (comparing Red vs. Grey).”

Voila! You can read the short report to get all the details. But it appears to be a well-planned and executed survey—not “garbage in, garbage out” […]

Will You Make More Sales with a Wine Label Colored Red?2016-12-11T16:09:19-08:00
18 07, 2015

Website Design in Your Marketing Strategy

2016-12-11T16:09:19-08:00

For any business, a website has long been as essential as we used to think business cards were. Websites serve as our business’ 24/7/365 “open store.” No matter where you are on the planet, in any time zone (as long as you have internet access), you can find out quite a lot about any business with a public website. (And with the advent of social media; open review platforms like Yelp; and searches on Google; we now […]

Website Design in Your Marketing Strategy2016-12-11T16:09:19-08:00
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