Site works in all browsers. Check. Site designed mobile-first. Check. Site contains relevant product and service info. Check. You can find thousands of web designers who can check all the boxes. In fact, let’s not even restrict this to web design. We’re talking about how you choose partners for your business.

Site works in all browsers. Check. Site designed mobile-first. Check. Site contains relevant product and service info. Check. You can find thousands of web designers who can check all the boxes. In fact, let’s not even restrict this to web design. We’re talking about how you choose partners for your business.

Short on time today? That makes at least two of us. That’s exactly where AI can help out. Workloads aren’t going to get lighter. An 8th day of the week is unlikely to appear on our calendars. For a long time, I thought AI would simply take too ...

Why Color Isn’t Just Decoration: Let’s not kid ourselves—color is one of your brand’s first pitches. Up to 90% of snap judgments are based on color alone, according to Help Scout’s Color Psychology in Marketing article. That’s your brand saying “hi” before you...

This week Google dropped a major hint that Google AI Mode (https://google.com/ai) will become the default for search within a few months. So what? You may think. For years, businesses have built credibility and authority by ranking...

If only you could see your business through shoppers’ eyes! What would they see? Like the proverbial fly on the wall, marketers are dying to know how prospects view their company. Does their website accurately convey your offering?

If your site visitor cannot quickly find the information they seek, they’ll leave. A lost opportunity for you. Libraries: The Brick ‘n’ Mortar representation of websites - For those of you who remember what the inside of a local library building looks like...

Unless you’ve been living under a rock, you’ve probably noticed that AI dominates the news and folks’ activities (not to mention its appearance in your social feeds). Have you begun using it?...

We all know that Google earns the bulk of its revenue from advertising. The old model (organic or paid results) involved searchers entering just a few keywords into the search bar and hitting Submit. They expected to see a list of sites that matched their search in the 10 results that were returned.

Some business owners view competition like a pie—they think there’s a limited number of slices available. Everyone wants two heaping slices of strawberry pie. However, some slices are bigger than others. This point of view takes the position that there’s limited pie. Why can’t there be more pies?