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  • Dachshund-Erte-Style

    “They’re so fast!” or “The quality is off the charts!” or “They’re so kind and generous”—These are all examples of business styles. They are, of course, customer perceptions of how these businesses go about running their operations. O, to be on the receiving end of these compliments!

  • Before they search you search yourself

    Your website is your public digital storefront (whether or not you sell anything from it). What happens if someone arrives and the "door" is locked?

  • Adam-God-Sistine-Chapel-5Stars

    Quality is an integral element of business affecting all aspects from products to services, staff, support materials and more. How recently have you revisited the element of quality in your business?

  • Flying Falcon with Bug

    Adapt Fast, Thrive Long - The early bird gets the worm! Or, in this case, the hawk gets the grasshopper (at least that’s what it looks like to me in the above photo). Speed is this species’ preferred tool for success (as it is also for cheetah, peregrine falcons, and others in the animal kingdom). Speed is king!

  • Website Organization Wall getting started

    One of the biggest deterrents to getting underway is feeling overwhelmed. Here are tips to get your website organized before the build commences.

  • Floral vintage seamless pattern wit birds for retro wallpapers.

    Repetition, as an element of business, seeps into every corner, nook and cranny: First, there’s repetition of your core message. This ensures your business comes to mind right away when someone has a need for your services.

  • Chamber Chat Cvr

    On-Air with Executive Director Mark Bodenhamer - Marketing tip: Join the local business community! Cutting to the chase, click the play button below to zip through my 15-minute interview on “Chamber Chat” with the Sonoma Valley Chamber of Commerce’s executive director. Like all good businessmen, Mark cuts to the chase in this fast-paced Q&A.

  • Google Ranking Mystery cvr

    You’ve just spent a lot of time and money building your website. You’d love the world to come visit your site and have high Google ranking, but months go by and you only receive a few visitors. One was your mom. Many of my clients find Google search results to be a complete mystery to understand:

  • Get Simplified

    Simplicity has been the theme of the month in my discussions with clients recently. Establishing and maintaining simplicity in all aspects of your business can greatly accelerate success. But what exactly needs simplifying?

  • AI Generated cartoon image of dachshund on sidewalk

    Why should you consider using AI-generated images? The possibilities are endless, but so is the potential for abuses. You don’t want to use an AI-image while simultaneously claiming it’s a pro photographer’s work.