You don’t need to become an AI image wizard—but you do need to understand what these tools can (and can’t) do for your business. AI-generated imagery is powerful, fast, and getting better by the minute. But it’s not magic, and it’s definitely not a replacement for...

Cornucopia Curated is a monthly bonus dispatch for readers who consistently engage. If you’re seeing this, you’re in the group that doesn’t just skim—you stay with it. This is where I occasionally go deeper, sideways, or slightly off the main path of the weekly updates. A quick note about this first issue: it leans heavily into AI.

Guerrilla marketing is all about getting noticed without blowing your budget—using creative, unexpected tactics that stop people in their tracks and make your brand memorable . From projection ads to reverse graffiti and interactive experiences, the goal isn’t more marketing—it’s smarter...

Don’t just glance at your marketing metrics—analyze them regularly, and yes, let AI help. But don’t stop at its first answer. AI is great at spotting patterns and giving “correct” advice, but it doesn’t know your business or what actually matters. Challenge it, push it, and add your own judgment...

Scheduling tools like Calendly seem like a frictionless gift to your visitors. They're often the opposite. A well-designed contact form is faster, lower-friction, and more persuasive for most small business websites. Here's how to tell which one your site actually needs — and the real-world disasters that happen when you choose wrong.

Your website might be a digital crime scene, silently losing customers. This hard-boiled investigation reveals how "Persuasion Architecture" (PA)—a strategic blueprint for guiding visitors—can transform your site from a ghost town into a bustling hub of conversions. Discover...

Marketing doesn’t have to be expensive—but it does have to be memorable. A cheeky “doggie marketing” stunt (yes, literal dogs as ad space) is a reminder that creativity beats budget every time. If your marketing blends in, it’s invisible. If it surprises, delights, or even raises an eyebrow, it sticks—and gets shared. Stop defaulting to safe and predictable. Start thinking like a scrappy outsider who actually wants to be noticed.

Should you learn AI image tools? Maybe—but not the way you think. Here’s how business owners can use (or ignore) AI-generated imagery without falling behind.

If your AI-generated image looks weird, it’s not always your fault — and it’s not always the prompt. Different AI image generators interpret instructions differently. Instead of endlessly tweaking words, clarify spatial details, tighten tone, or switch platforms.

Email marketing today means clearing technical filters and winning human attention. Focus on inbox placement, compelling subject lines, valuable content, and clean lists. Deliverability gets you seen. Relevance gets you opened.