The Power of Referral Business

2019-08-21T21:17:44-07:00May 9, 2019|Marketing, Sonoma Sun|

The Power of Referral Business

“I used to never refer people,” stated Bill Welch, owner of Northern Lights Electric, a 40-plus year resident of Sonoma. “You couldn’t trust people,” he explained. I asked him to explain how it was that in more than 40 years of business in Sonoma he felt he couldn’t trust another contractor to refer work to them? After all, according to Nielsen, ninety-two percent of consumers trust referrals from people they know. […]