“Woof! Woof! Woof!”

This may be one of the most enthusiast patient referrals ever given. But unfortunately, as Rich Lee, co-owner of Arroyo Veterinary Hospital in Sonoma, Calif., likes to point out, “Pets don’t talk!” So we’ll never know if that was, “Arroyo Vet is great!” or “Let me at that postman!”

Thus, the need for a way to market excellent veterinary services is stronger than ever.

Our pets may be referring their dog and cat friends to a great veterinarian who cared for them with compassion and attention to detail, but it takes people-power to spread the word to the other pet owners of the world about great services.

Therefore, in this episode of “Marcia’s Medleys,” I talked with Arroyo co-owners, Dr. Rhonda Stallings and Rich Lee, about their practice and how they market it to Sonoma residents.

What makes Arroyo Veterinary Hospital unique in Sonoma

Dr. Stallings revealed a number of important health care tips for pet owners throughout the discussion, while Rich Lee described various marketing strategies the hospital employs to attract new pet owners. Key topics included the importance of AAHA (American Animal Hospital Association) accreditation, which provides ethical and health care standards of requirement for the pet health care industry, as well as discussion of current health problems affecting pets during the drought.

So how do you generate a steady stream of referrals since our pets can’t talk? It starts with exemplary pet health care services. But there’s a strategy to using a variety of marketing tools to reach the greatest audience.

Listen in to the replay from “Marcia’s Medleys” on KSVY 91.3 FM radio by clicking the Play button above to hear advice from Dr. Stallings on health care for your pet. Or jump to a topic of interest using the timeline below: