We’ve spent quite a bit of time these last few weeks, Friend, examining myriad methods and tools for optimizing your business fan page, attracting Likes and engagement and various weekly plans and strategies to make your page come to life and remain active. Have you been making progress?
If you’re still not certain where to start with fine tuning your Facebook business page, I’ve got a quiz to help you quickly assess what could use improvement today. Before we get into that, I wanted to make sure you were using your Page Insights in Facebook. After all, what good is all the hard work you’ve been putting into developing your page and engaging with fans if you don’t know whether or not it’s been working?
Gaining Insight on Your Work
Page Insights can be found in the center bottom of your Admin Panel. By default you’ll see a small line graph of visits and activity. Click on it to examine greater details about your page traffic.
Why study your page traffic? I can’t tell you the number of stories I’ve heard from folks who’ve targeted one audience only to find out on Facebook that the greatest engagement and activity came from a completely different demographic group. As a result, they were able to quickly tweak their campaigns to the audience that was responding the most to their offering, reaping much greater success than they imagined possible. Insights allow you to do that.
Here are some of the amazing report details (available for FREE) you can review:
- Number of Likes, Unlikes
- Number of Status Update Posts (date, time, interaction, sharing, commenting and more)
- Fan demographics (male, female, age, geographic location, language and more)
- Number of organic, paid for and viral posts/engagement
- Detail or Summary data of each item
- Select date range to review
- Export data to Excel or as CSV for further analysis
Just imagine what you could do with this information if you’d targeted males 30 to 55 only to find out your biggest fans were female in the 18 to 29 group? Make it part of your routine to check this data on a regular basis so that you can improve your results in Facebook. For more information, check out the Page Insights Guide (PDF).
Facebook User Savvy
As promised, here’s a quick way to test your Facebook acumen and how well you manage your business’ fan page!
You should take the quiz twice: First time through answer the questions from your point of view. Second time through answer from a fan’s point of view. You may spot discrepancies in your actions between what you think you’re conveying and what a fan is actually perceiving.
There are fifteen questions. Some are given more weight in your success than others. Hence, some have a score range of 1 to 5 (one being the poorest), and one evens scores up to 20 points (for very important).
Are you doing as well as you think you are or is your score vs. a fan’s score considerably different?
Facebook Success Quiz
- My business page’s account settings are complete including cover page photo, profile photo, vanity URL, basic information, permission settings, admin settings and more! I have reset my Timeline custom tabs to reflect my business objectives. (Score 1 to 5)
- I have plenty of Likes for my page. (Score 1 to 5)
- One or more of my custom tabs is an app for special engagement with fans. (Score 1 to 5)
- I use either a fan-building tactic (such as contests) or lead-building tactic (such as fangate email capture) to increase my conversions. (Score 1 to 10)
- I post updates frequently. (Score 1 to 5)
- My fans engage with my updates frequently. (Score 1 to 20)
- I regularly offer Facebook-only special deals to my fans. (Score 1 to 5)
- I provide valuable content to my fans. (Score 1 to 10)
- I respond promptly to all my customers’ and fans’ messages, concerns and complaints posted on Facebook. (Score 1 to 5)
- I regularly craft creative Facebook marketing campaigns. (Score 1 to 5)
- I regularly use Facebook Sponsored Stories or Ads to build my Likes. (Score 1 to 5)
- I regularly participate in one or more discussion groups in Facebook. (Score 1 to 5)
- I regularly promote my own products or services approximately 5 – 20% of my total posts. (Score 1 to 5)
- I regularly thank my fans for their loyalty on Facebook. (Score 1 to 5)
- My website is optimized with social share buttons for easy commenting by my fans. (Score 1 to 5)
A perfect score would be 100. If you can close, bravo! If you nailed it, why are you reading this newsletter?
How good or bad your final score depends upon what you think is important. Not every task is required for every business. Use your scores as a guide to determine what to focus on to improve your page’s performance over the next ninety days to six months.
If you’d like to repeat the quiz in another ninety days to six months, download my PDF copy for easy reproduction.
Other resources: Use Facebook’s Best Practices Guide for other tips and suggestions to improve your interactions and results.
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