Here are a dozen quick tips to ensure your product or services brochure has everything you need, everything your prospects want, and makes it a breeze to close the sale:
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Determine your specific target market you aim to sell to with this brochure before any other considerations.
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Create a plan to distribute your brochure in person, online, email, snail mail or carrier pidgeon.
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ALWAYS Show how you solve the customer’s problem up front.
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Your brochure is about your customer – not about you!
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Use fabulous visuals to convey your company’s essence.
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Put your best product photo on the cover.
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Use text sparingly. Eliminate repetition.
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If the brochure will be in use for six months to a year, eliminate time-sensitive text (product prices and details. They can get that on your website.)
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Use bullets to make it easy to read your products and services list.
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Include testimonials to build credibility.
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For small businesses include a photo and bio of the owner to humanize the business.
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Include key contact information in multiple places: website, phone, fax, email, mailing address.