8 08, 2012

Making Your Case – A Case Study in Credibility

2018-01-17T15:31:11-08:00August 8, 2012|Advertising, Branding, Marketing, Online Marketing, Video Advertising|

Case Study Banner

“Do you have something you can leave with me?”

Inwardly you cringe when those words hit your ears.

You smile at your prospect trying to cover up your embarrassment without giving away your embarrassment at not having anything beyond your business card to give her. Your mind races to come up with an adequate excuse while you look at the office ceiling tiles clenching your teeth to stall for […]

7 02, 2011

What Grabs Your Attention?

2011-10-25T04:54:17-07:00February 7, 2011|Advertising, Branding, Inspiration, Marketing, Sales, Uncategorized|

We are bombarded by an average of 10,000 ads a day. Probably at least 9,995 of them we ignore. That’s everything from online banner ads to print and TV commercials. Friend, what makes you stop and look?

Anyone who’s known me for a long, long time knows I was a big fan of this routine below back in the day. So when I first saw this Volkswagen Jetta commercial it stopped me in my tracks.

Can’t Look […]

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