Those of us who primarily sell services and not things often feel frustrated by the limitations of time. There are only so many hours in the day (and only so many we want to spend on work-related, billable projects).
The difficulty in choosing the right 
price point for […]
This article: Four Reasons to Jettison the Traditional Website and Go Social by Christian Briggs for Marketing Profs stopped me in my tracks (proverbially) yesterday. I had to check it out. Was someone actually advocating dumping your own paid-for, customized website in favor of only maintaining a presence on social sites like Facebook, Twitter and so on?
Oh! What he starts to […]
This article originally ran in the Napa Chamber of Commerce’s June 2012 issue of COMMERCE! I had planned to run it a wee bit earlier for my readers. But, alas, my move (more below) put a damper on that plan.
“Can I make money from it?”
This is usually the first question I hear from a client when asked about joining the social media revolution. The second question is: “What’s […]
Some of my clients and lots of my prospective clients tell me they’re intimidated about starting a Twitter account. (Okay, they don’t really say, “I’m intimidated.” I infer that from their tone of voice and gestures.)
What they mean is that they’ve seen a few tweets and the 140-character truncated language is daunting to them. Perhaps they felt the learning curve would be steep. I know I did.
The good news […]
Many folks ask me why they should invest in using Twitter if they already have a Facebook page (and vice versa). After all, a tweet lasts but a few seconds and then it’s gone, lost in the stream.
If you’re completely new to Twitter, I’ll help you kick off your account so you get a good start. Here are my top 10 tips to help you get started on the right tweet. Note: these are just tips for getting your tweet wet! (Sorry, couldn’t resist the pun.) We’ll be doing blow-by-blow, this-is-what-it-looks-like a bit later:
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Like any new social media: Set priorities and the time you’re willing to spend […]
I get it! I’ve heard quite a bit recently from clients and colleagues about the inordinate time it takes to work the social media scene. I’m not denying it.
These are also the same folks who are desirous of growing their businesses.
Now I find this curious: If you want to grow your business and you’re provided with a tool to do so, then why […]