“Why doesn’t this ____________print ad [ or website, billboard, commercial, direct mail postcard, sales pitch, etc.] work anymore?”
While the answer to this loaded question is complex, the underlying basics that govern the answer are pretty straightforward: We’re a rather change-able species!
- We like new. We like to be trendy! Ad visuals and messages get stale.
- As we learn, old messages and buying triggers just don’t do the trick anymore.
- We assume new things should be better than old […]