Like. Trust. Credibility.
This is the order in which we make decisions to hire a company or individual, or how we buy a product. In the “Like” stage, the Buyer either has a positive feeling about the brand or has a sense of enjoyment talking with you. Passing this first test can occur very quickly. But if a Buyer doesn’t have the […]
I’ve recently been updating my website to add a new social media service page, fleshing out the FAQs page, and at long last, filling in some Resources for my clients and site visitors. Having had the content of these pages prepared in some partially complete form for many months, I came to the conclusion that it was better to […]
We strive to exceed every customer’s expectations and are blessed when they voluntarily submit a glowing testimonial of their experience with your firm. But ultimately, for the best results in attracting new clients of great diversity, we need an equally diverse collection of testimonials.
One client may be pleased as punch with the high-quality of your product or service. The next client’s focus may have been entirely on the speed at which you delivered the goods. […]