15 11, 2012

Who (and What) Do You Trust?

2018-01-17T15:31:10-08:00November 15, 2012|Advertising, Business Success, Direct Mail, Email Marketing, Marketing, Online Marketing, Social Media|

Elephant and Dog PhotoLike. Trust. Credibility.

This is the order in which we make decisions to hire a company or individual, or how we buy a product. In the “Like” stage, the Buyer either has a positive feeling about the brand or has a sense of enjoyment talking with you. Passing this first test can occur very quickly. But if a Buyer doesn’t have the […]

8 08, 2012

12 TIPS for Creating Great Brochures

2018-01-17T15:31:11-08:00August 8, 2012|Advertising, Branding, Brochures, Copywriting, Graphic Design, Marketing|

R Cornucopia Image
Here are a dozen quick tips to ensure your product or services brochure has everything you need, everything your prospects want, and makes it a breeze to close the sale:
~ 1 ~
Determine your specific target market you aim to sell to with this brochure before any other considerations.
~ 2 ~
Create a plan to distribute your […]
14 09, 2011

How’s Your Marketing Toolbox?

2011-10-13T02:49:08-07:00September 14, 2011|Advertising, Marketing, Promotions|

Marketing Toolbox

“Do you have a flier for this? I’d like to sit down with my wife to discuss it a bit further and show her the pictures.”
“Actually, no. We’re working on it. …I can email you some information and pictures though. Would that help?”
Inwardly you’re cringing for a missed opportunity while you offer this compromise. Have you lost the sale? Not necessarily. The fact that you just offered what […]
13 01, 2011

Making Your Testimonials Work For You

2011-10-28T22:42:28-07:00January 13, 2011|Customer Service, Marketing, Sales|

We strive to exceed every customer’s expectations and are blessed when they voluntarily submit a glowing testimonial of their experience with your firm. But ultimately, for the best results in attracting new clients of great diversity, we need an equally diverse collection of testimonials.

One client may be pleased as punch with the high-quality of your product or service. The next client’s focus may have been entirely on the speed at which you delivered the goods. […]

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