6 09, 2012

Why You Can’t Get 2 Different Buyers with 1 Ad

2018-01-17T15:31:11-08:00September 6, 2012|Advertising, Graphic Design, Marketing, Promotions, Sales|

2-for-1 Meat Sale at Raley's ad

Oh, my! We do love our “2 for 1” deals, don’t we?

Two meat products for the price of one.

(We know, of course, that the seller has priced it so they make slightly lower margins on two units even if they’ve worded it that they’re giving one item away. If they actually gave away every second unit of something, they’d go out of business!)

We […]

13 04, 2011

The Value of Good Design

2011-10-24T00:20:49-07:00April 13, 2011|Advertising, Branding, Graphic Design, Marketing, Online Marketing, Value of Good Design|

Part 3 on the Elements of Good Design

Amnesty International - Soccer Ball Ad for Puerto Rico 2008
Coke vs. Pepsi – a familiar battle, no?

(No, I’m not asking you to draw a connection between soccer and these cola brands.)

Last year Pepsi didn’t run a single ad in the Super Bowl. This year they did, along with arch rival, Coke. Turns out Pepsi got a big surprise last year: Social media […]

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