23 02, 2016

What Does It Take for Successful Facebook Marketing?

2016-12-11T16:09:17-08:00February 23, 2016|Business Success, Digital Marketing, Facebook, Good Business Practices, Marketing, Online Marketing, Social Media|

A recent report on Marketing Profs provided interesting statistics to see how businesses stacked up against one another on this topic. A key finding by research  firm TrackMaven in the report, was the overall decline in consumer engagement. That wasn’t particularly surprising. But what got my attention was the sheer volume (or lack thereof) of work involved. And I’ve been pondering the results ever since to see how it compares with my own clients’ results. […]

18 07, 2012

Searching for the Dollar Signs in Social Media

2018-01-17T15:31:12-08:00July 18, 2012|Business Success, Marketing, Pinterest, Sales, Social Media, Twitter|


This article originally ran in the Napa Chamber of Commerce’s June 2012 issue of COMMERCE! I had planned to run it a wee bit earlier for my readers. But, alas, my move (more below) put a damper on that plan.

“Can I make money from it?”

This is usually the first question I hear from a client when asked about joining the social media revolution. The second question is: “What’s […]

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