10 06, 2013

Dancing with Creativity Galore

2016-12-11T16:09:19-08:00
Noise!

For most of the past several weeks (and beyond), I’ve been hearing an unearthly amount of noise in the form of social media, blog posts, newsletters, articles and more. (It’s probably a lot quieter on the Pinterest and Instagram side since they’re just visuals, but I’ve been too busy to take a look.) It’s just been chock-a-full with endless information streaming out, like the dam’s already broken.

Even this past week, Gary Vaynerchuk came out with […]

Dancing with Creativity Galore2016-12-11T16:09:19-08:00
11 04, 2013

Create a Good Sucking Sound

2018-01-17T15:31:08-08:00

A few years back I wrote about how many impressions it takes for a prospect to recognize, ponder and eventually take action on your marketing efforts. In it I told the story of a gentleman who had taken up to 20 ad impressions to register, consider and finally, ask his wife to buy the product in question. (It was 1885 after all.)

Reading through the gentleman’s emotional response after each impression was a bit like […]

Create a Good Sucking Sound2018-01-17T15:31:08-08:00
28 12, 2012

Got a Minute?

2018-01-17T15:31:09-08:00

I lied. (Not fair, I know.)

Do you have 29 more minutes?

I know. There aren’t too many hours left in 2012, so you’re choosing how you spend your time wisely.

It’s for a worthy cause.

You!

Don’t you want to know what a great year you had? By failing to prepare, you are preparing to fail - Benjamin FranklinWouldn’t it be nice to wind up your […]

Got a Minute?2018-01-17T15:31:09-08:00
24 10, 2012

Mission Possible: Big Strategy

2018-01-17T15:31:10-08:00
"The person who gets the farthest is generally the one who is willing to do and dare. The sure-thing boat never gets far from shore." Dale Carnegie

I mentioned I’d been in need of a bit of inspiration and nudging as I tackle my big project. (What about you?) Mr. Carnegie (above) seemed to have the right idea: (paraphrasing) Keep at it and don’t leave your boat tethered to […]

Mission Possible: Big Strategy2018-01-17T15:31:10-08:00
18 10, 2012

Mission Possible: Big Marketing

2018-01-17T15:31:10-08:00
“It is our attitude at the beginning of a difficult task which, more than anything else, will affect its successful outcome." -William James

I’ve had a difficult task in front of my face for some time. I’ve been supremely good at finding ways to procrastinate getting this project done. There’s the really good excuse: lots of other client projects that pop up. There’s the wimp out excuse: doing […]

Mission Possible: Big Marketing2018-01-17T15:31:10-08:00
25 07, 2012

Using the 80/20 Marketing Rule to Vastly Increase Sales

2018-01-17T15:31:11-08:00

Best Customer, Your Products
This morning I opened my email to see this post from Seth Godin on the Circles of Marketing. My immediate impression was how it looked just like our solar planetary system with all the different types of best customers and fans nearest in orbit to the product (sun) and those with the least interest and fewest purchases (as far as we know) out […]

Using the 80/20 Marketing Rule to Vastly Increase Sales2018-01-17T15:31:11-08:00
27 05, 2011

What Are Your Sources of Inspiration?

2011-10-23T23:15:06-07:00

Botticelli's Venus Reading Online
Inspiration comes from everywhere, but today, I’m just looking at inspiration sources online.

Like you, I subscribe to an array of newsletters, RSS feeds (but I’m terrible at checking back at them), and social media contacts who continually post links to great publications, writers and articles. Here are some favorites:

Seth Godin – The Godfather of great daily business blogging. For those of us in the marketing biz, […]

What Are Your Sources of Inspiration?2011-10-23T23:15:06-07:00
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