12 05, 2011

Why You Should Change Your Marketing (from time to time)

2011-10-23T23:29:15-07:00May 12, 2011|Advertising, Customer Mindset, Marketing|

“Why doesn’t this ____________print ad [ or website, billboard, commercial, direct mail postcard, sales pitch, etc.] work anymore?”

While the answer to this loaded question is complex, the underlying basics that govern the answer are pretty straightforward: We’re a rather change-able species!

  1. We like new. We like to be trendy! Ad visuals and messages get stale.
  2. As we learn, old messages and buying triggers just don’t do the trick anymore.
  3. We assume new things should be better than old […]
12 05, 2011

Wine Slogans

2011-10-23T23:42:10-07:00May 12, 2011|Advertising, Branding, Copywriting, Marketing, Promotions|

Goats Do Roam Wine Label
I only chose the Goats Do Roam photo because, like Erté, I appreciate a bit of whimsy too! I’m not out to offend anyone in the wine industry by shredding their slogans. (We all play in the same sandbox, er, tank…per se!) But capturing the essence of your business (in this case the wine business) in one, simple slogan […]
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