Are You Waiting for the Marketing Genie?Marcia Macomber2012-01-04T22:19:41-08:00
Have you seen those Progressive Insurance commercials? You know…The ones with the pushy gal with the headband and funky voice?
In the commercial, folks go into an insurance ‘retail’ store to choose auto or home policies off the shelf. It looks just like how we used to buy software. (Remember when we used to buy software off the shelf?) Big colorful cardboard box, shrinkwrapping, fancy packaging – in […]