17 09, 2012

Should You Go Social Only?

2018-01-17T15:31:10-08:00

Cover art for video: Abandon ShipThis article: Four Reasons to Jettison the Traditional Website and Go Social by Christian Briggs for Marketing Profs stopped me in my tracks (proverbially) yesterday. I had to check it out. Was someone actually advocating dumping your own paid-for, customized website in favor of only maintaining a presence on social sites like Facebook, Twitter and so on?

Oh! What he starts to […]

Should You Go Social Only?2018-01-17T15:31:10-08:00
18 07, 2012

Searching for the Dollar Signs in Social Media

2018-01-17T15:31:12-08:00


This article originally ran in the Napa Chamber of Commerce’s June 2012 issue of COMMERCE! I had planned to run it a wee bit earlier for my readers. But, alas, my move (more below) put a damper on that plan.

“Can I make money from it?”

This is usually the first question I hear from a client when asked about joining the social media revolution. The second question is: “What’s […]

Searching for the Dollar Signs in Social Media2018-01-17T15:31:12-08:00
9 03, 2012

Conquer Social Media with Discipline and Order

2018-01-17T15:31:13-08:00

Military Ribbons with Facebook and Twitter 'ribbons'

I get it! I’ve heard quite a bit recently from clients and colleagues about the inordinate time it takes to work the social media scene. I’m not denying it.

These are also the same folks who are desirous of growing their businesses.

Now I find this curious: If you want to grow your business and you’re provided with a tool to do so, then why […]

Conquer Social Media with Discipline and Order2018-01-17T15:31:13-08:00
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