Why You Should Change Your Marketing (from time to time)

“Why doesn’t this ____________print ad [ or website, billboard, commercial, direct mail postcard, sales pitch, etc.] work anymore?”

While the answer to this loaded question is complex, the underlying basics that govern the answer are pretty straightforward: We’re a rather change-able species!

  1. We like new. We like to be trendy! Ad visuals and messages get stale.
  2. As we learn, old messages and buying triggers just don’t do the trick anymore.
  3. We assume new things should be better than old […]