4 04, 2013

Lean In to Get It Done

2018-01-17T15:31:08-08:00April 4, 2013|Business Success, Facebook, Marketing, Online Marketing, Opportunity, Social Media, Twitter|

For nigh onto a month I’ve been meaning to write a post on women in business. Seeing Sheryl Sandberg (COO Facebook) on Jon Stewart’s show last night provided the final push.

This smart lady who pulls down a nifty $30 million a year has a new book out, “Lean In,” walloping the New York Times best-seller list (#1 in Non-Fiction). (Oh, yes, the photo below is a different kind of leaning, but I thought it would […]

15 11, 2012

Who (and What) Do You Trust?

2018-01-17T15:31:10-08:00November 15, 2012|Advertising, Business Success, Direct Mail, Email Marketing, Marketing, Online Marketing, Social Media|

Elephant and Dog PhotoLike. Trust. Credibility.

This is the order in which we make decisions to hire a company or individual, or how we buy a product. In the “Like” stage, the Buyer either has a positive feeling about the brand or has a sense of enjoyment talking with you. Passing this first test can occur very quickly. But if a Buyer doesn’t have the […]