8 11, 2012

Do I know what’s most important for your marketing?

2018-01-17T15:31:10-08:00November 8, 2012|Email Marketing, Facebook, Marketing, Online Marketing, Social Media, Twitter|

Karnak The MagnificentThat depends upon how closely my ideas resonate with you when you read my newsletter.

If you find the content to be exactly the information you need to make sound marketing decisions for your business, then I’m on track. On the other hand, if you find yourself shaking your head going, “I could never do that!” then you should probably tell me you need different content […]

21 09, 2011

Why Going Negative Can Boost Your Sales

2011-10-13T02:45:31-07:00September 21, 2011|Copywriting, Customer Mindset, Marketing|

Money Down the Drain
Shhhhhhh! Don’t tell! I was wrong!

For years I was taught never to use a negative in writing copy about a product’s or service’s benefits. Writing that last sentence alone made my head spin. Words like don’t, never, not, negative, nothing and wrong were banished from my copywriting vocabulary.

What’s so bad about these words? (See? Bad is one of those negative words too!)

The Effects of Bad Words

Let’s […]

7 09, 2011

Can a Hershey’s Bar Close a Sale?

2011-10-13T02:59:45-07:00September 7, 2011|Business Success, Customer Mindset, Marketing, Sales|

Hershey's Bar and Clock

A Tale of (Almost) Two Closes

The scene: Jean smiles, shaking Bob’s hand across the desk, and finishes with, “I know you’re going to be very happy with what we can do for your company.” And Bob responds, “I’m really looking forward to working with you and your team.”

Jean is clearly delighted as she walks out into the crisp, morning air at 9:45 a.m. that Wednesday morning from Bob’s […]

3 08, 2011

Can You Predict the Sale?

2011-10-13T03:30:36-07:00August 3, 2011|Customer Mindset, Marketing, Sales|

Karnak the Magnificent - Johnny Carson
Karnak the Magnificent says… “She will buy!”

(Applause! Applause!)

Karnak had impressive powers of prediction. (Never mind the scripting and the Teleprompter! Humor me for a minute and go along with it.)

Can you predict who will buy your product or services? Like Karnak?

New research shows that if you simply ask a prospect if they will buy something, and the person says, “Yes,” it increases the […]