Being Liked – The First Step to Closing the Sale


Indeed, Sally Field had the right idea. The Oscar voters did “really, really like” her. And her award for Best Actress likely brought in more scripts and more jobs for her.

Put your best foot forward, per se, when greeting visitors.

The first step to closing the sale often has to do with being liked by prospective customers. After all, you are your own best marketing tool. If your business relies heavily upon referrals and upon meeting […]