Who (and What) Do You Trust?Marcia Macomber2018-01-17T15:31:10-08:00
Like. Trust. Credibility.
This is the order in which we make decisions to hire a company or individual, or how we buy a product. In the “Like” stage, the Buyer either has a positive feeling about the brand or has a sense of enjoyment talking with you. Passing this first test can occur very quickly. But if a Buyer doesn’t have the […]