About the Cornucopia

2012-01-21T20:53:54-08:00January 21, 2012|About Cornucopias, Branding, Business Success, Good Reads, Marketing|

Cornucopia In Art

In Clarity and Mystery, Nancy Friedman at Fritinancy touches on a subject close to home. In her post, she cites Stephen Sondheim’s observations about narrative art, which she translates to apply also to naming (as in business naming). Both agree that solely descriptive names are rather weak. Fanciful names are often silly. And suggestive names, landing in the […]